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Journal of marketing research : JMR
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The international review of retail, distribution and consumer research
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Journal of business ethics : JOBE
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ECONIS (ZBW)
381
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1
The value of social dynamics in online product ratings forums
Moe, Wendy W.
;
Trusov, Michael
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 444-456
Persistent link: https://www.econbiz.de/10009161372
Saved in:
2
Neural correlates of susceptibility to group opinions in online word-of-mouth recommendations
Cascio, Christopher N.
;
O'Donnell, Matthew Brook
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 559-575
Persistent link: https://www.econbiz.de/10011337498
Saved in:
3
The effect of electronic word of mouth on sales : a meta-analytic review of platform, product, and metric factors
Rosario, Ana Babić
;
Sotgiu, Francesca
;
Valck, Kristine de
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 297-318
Persistent link: https://www.econbiz.de/10011502903
Saved in:
4
Listening in on social media : a joint model of sentiment and venue format choice
Schweidel, David A.
;
Moe, Wendy W.
- In:
Journal of marketing research : JMR
51
(
2014
)
4
,
pp. 387-402
Persistent link: https://www.econbiz.de/10010399716
Saved in:
5
Sharing with friends versus strangers : how interpersonal closeness influences word-of-mouth valence
Dubois, David
;
Bonezza, Andrea
;
De Angelis, Matteo
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 712-727
Persistent link: https://www.econbiz.de/10011650385
Saved in:
6
Talk bursts : the role of spikes in prerelease word-of-mouth dynamics
Gelper, Sarah
;
Peres, Renana
;
Eliashberg, Jehoshua
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 801-817
Persistent link: https://www.econbiz.de/10011971222
Saved in:
7
Who's driving this conversation? : systematic biases in the content of online consumer discussions
Hamilton, Rebecca W.
;
Schlosser, Ann
;
Chen, Yu-Jen
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 540-555
Persistent link: https://www.econbiz.de/10011743672
Saved in:
8
How language shapes word of mouth's impact
Packard, Grant
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 572-588
Persistent link: https://www.econbiz.de/10011743688
Saved in:
9
Valuable virality
Akpinar, Ezgi
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 318-330
Persistent link: https://www.econbiz.de/10011697382
Saved in:
10
Seeing ourselves in others : reviewer ambiguity, egocentric anchoring, and persuasion
Walker Reczek, Rebecca
;
Lamberton, Cait Poynor
;
Norton, …
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 617-631
Persistent link: https://www.econbiz.de/10009161336
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