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Journal of marketing research : JMR
Probleme economice : revistă de studii şi documentare
603
Revista de statistică
492
Journal of business research : JBR
281
Theoretical and applied economics : GAER review
279
Journal of advertising research
258
Amfiteatru economic : an economic and business research periodical
244
International journal of advertising : the review of marketing communications
212
International journal of advertising : the quarterly review of marketing communications
193
Journal of advertising : official publication of the American Academy of Advertising
184
Journal of advertising
176
Journal of marketing communications
158
MPRA Paper
145
Revue roumaine des sciences sociales / Série des sciences économiques
142
Creativity and innovation management
131
SpringerLink / Bücher
129
Management science : journal of the Institute for Operations Research and the Management Sciences
105
NBER working paper series
101
Studii şi cercetări economice
101
Acta Universitatis Danubius / Oeconomica
100
Romanian economic and business review
96
Working paper / National Bureau of Economic Research, Inc.
95
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
94
Revue roumaine d'histoire
90
Revue roumaine des sciences économiques
89
Journal of promotion management : JPM
88
NBER Working Paper
88
Revue roumaine des sciences sociales / Série des sciences juridiques
86
Journal of marketing
82
Romanian journal of economic forecasting
82
European journal of marketing : EJM
77
Journal of historical research in marketing
75
Economics Papers from University Paris Dauphine
74
European journal of operational research : EJOR
72
Lupta de clasa : organ teoretic şi politic al Comitetului Central al Partidului Muncitoresc Român
72
Revue roumaine de géologie, géophysique et géographie / Série de géographie
72
Marketing Science
70
Annals of Faculty of Economics
69
Journal of retailing and consumer services
69
Calitatea vieţii : revistă de politici sociale
68
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ECONIS (ZBW)
74
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1
"Leveraged" decision making in
advertising
: the flat maximum principle and its implications
Tull, Donald S.
(
contributor
)
- In:
Journal of marketing research : JMR
23
(
1986
)
1
,
pp. 25-32
Persistent link: https://www.econbiz.de/10001008594
Saved in:
2
A direct aggregation approach to inferring microparameters of the Koyck
advertising
-sales relationship from macro data
Srinivasan, V.
- In:
Journal of marketing research : JMR
25
(
1988
)
2
,
pp. 145-156
Persistent link: https://www.econbiz.de/10001051618
Saved in:
3
The modern
advertising
agency selection contest : a case for stipends to new participants
Horsky, Dan
;
Horsky, Sharon
;
Zeithammer, Robert
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 773-789
Persistent link: https://www.econbiz.de/10011600619
Saved in:
4
The impact of
advertising
on media bias
Gal-Or, Esther
;
Geylani, Tansev
;
Yildirim, Tuba Pinar
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 92-99
Persistent link: https://www.econbiz.de/10009507244
Saved in:
5
Advertising
effectiveness : the moderating effect of firm strategy
McAlister, Leigh
;
Srinivasan, Raji
;
Jindal, Niket
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 207-224
Persistent link: https://www.econbiz.de/10011485280
Saved in:
6
Is top 10 better than top 9? : the role of expectations in consumer response to imprecise rank claims
Isaac, Mathew S.
;
Brough, Aaron R.
;
Grayson, Kent
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 338-353
Persistent link: https://www.econbiz.de/10011502922
Saved in:
7
Advertising
spillovers : evidence from online field experiments and implications for returns on
advertising
Sahni, Navdeep S.
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 459-478
Persistent link: https://www.econbiz.de/10011537683
Saved in:
8
The effects of shared consumption on product life cycles and
advertising
effectiveness : the case of the motion picture market
Delre, Sebastiano A.
;
Broekhuizen, Thijs L. J.
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 608-627
Persistent link: https://www.econbiz.de/10011537822
Saved in:
9
Analyst earning forecasts and
advertising
and R&D budgets : role of agency theoretic monitoring and bonding costs
Elsen, Millie
;
Pieters, Rik
;
Wedel, Michel
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 563-579
Persistent link: https://www.econbiz.de/10011537829
Saved in:
10
Riding the waves : revealing the impact of intrayear category demand cycles on
advertising
and pricing effectiveness
Gijsenberg, Maarten J.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 171-186
Persistent link: https://www.econbiz.de/10011697337
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