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Journal of marketing research : JMR
Journal of business research : JBR
2,233
Journal of retailing and consumer services
1,965
International journal of consumer studies
768
International journal of hospitality management
745
Psychology & marketing
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NBER working paper series
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Journal of Consumer Marketing
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Journal of marketing communications
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Journal of strategic marketing
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Journal of marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing intelligence & planning
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of travel and tourism marketing
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Journal of international consumer marketing
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Cogent business & management
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Marketing letters : a journal of research in marketing
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Journal of retailing
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Tourism management : research, policies, practice
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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International journal of retail & distribution management
302
Journal of fashion marketing and management
297
The international review of retail, distribution and consumer research
296
Journal of consumer behaviour : an international research review
294
The journal of consumer marketing
292
Journal of business ethics : JOBE
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ECONIS (ZBW)
373
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1
A bite to whet the reward appetite : the influence of sampling on reward-seeking behaviors
Wadhwa, Monica
;
Shiv, Baba
;
Nowlis, Stephen M.
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 403-413
Persistent link: https://www.econbiz.de/10003756179
Saved in:
2
Can uncertainty improve promotions?
Goldsmith, Kelly
;
Amir, On
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1070-1077
Persistent link: https://www.econbiz.de/10008796553
Saved in:
3
Making products feel special : when metacognitive difficulty enhances evaluation
Pocheptsova, Anastasiya
;
Labroo, Aparna A.
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1059-1069
Persistent link: https://www.econbiz.de/10008796557
Saved in:
4
Retrieving unobserved consideration sets from household panel data
Nierop, Johannes Erjen Maurice van
;
Bronnenberg, Bart J.
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 63-74
Persistent link: https://www.econbiz.de/10003947439
Saved in:
5
Self-Signaling and the costs and benefits of temptation in consumer choice
Dhar, Ravi
;
Wertenbroch, Klaus
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 15-25
Persistent link: https://www.econbiz.de/10009507253
Saved in:
6
Managerial empathy facilitates egocentric predictions of consumer preferences
Hattula, Johannes D.
;
Herzog, Walter
;
Dahl, Darren W.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 235-252
Persistent link: https://www.econbiz.de/10010526559
Saved in:
7
Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
Saved in:
8
Cross-modal communication : sound frequency influences consumer responses to color lightness
Hagtvedt, Henrik
;
Brasel, S. Adam
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 551-562
Persistent link: https://www.econbiz.de/10011537786
Saved in:
9
Positioning brands against large competitors to increase sales
Paharia, Neeru
;
Avery, Jill
;
Keinan, Anat
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 647-656
Persistent link: https://www.econbiz.de/10010471042
Saved in:
10
New product preannouncing behavior : a market signaling study
Eliashberg, Jehoshua
- In:
Journal of marketing research : JMR
25
(
1988
)
3
,
pp. 282-292
Persistent link: https://www.econbiz.de/10001054425
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