Narrow search
Showing 1 - 10 of 401
Cover Image
A statistical evaluation of transit promotion
Blattberg, Robert C.; Stivers, Samuel R. - In: Journal of marketing research : JMR 7 (1970) 3, pp. 293-299
Persistent link: https://www.econbiz.de/10001920596
Cover Image
Media selection by linear programming
Brown, Douglas B.; Warshaw, Martin R. - In: Journal of marketing research : JMR 2 (1965) 1, pp. 83-88
Persistent link: https://www.econbiz.de/10001953835
Cover Image
Computer models in advertising media selection
Gensch, Dennis H. - In: Journal of marketing research : JMR 5 (1968) 4, pp. 414-424
Persistent link: https://www.econbiz.de/10002228423
Cover Image
Individual differences and marketing decision support system usage and satisfaction
Zinkhan, George M. - In: Journal of marketing research : JMR 24 (1987) 2, pp. 208-214
Persistent link: https://www.econbiz.de/10001036284
Cover Image
Empirical evidence supporting the use of multiple choice models in analyzing a population
Gensch, Dennis H. - In: Journal of marketing research : JMR 24 (1987) 2, pp. 197-207
Persistent link: https://www.econbiz.de/10001036286
Cover Image
Evaluation and use of marketing research by decision makers : a behavioral simulation
Lee, Hanjoon - In: Journal of marketing research : JMR 24 (1987) 2, pp. 187-196
Persistent link: https://www.econbiz.de/10001036287
Cover Image
Latent class models for the analysis of behavioral hierarchies
Feick, Lawrence F. - In: Journal of marketing research : JMR 24 (1987) 2, pp. 174-186
Persistent link: https://www.econbiz.de/10001036288
Cover Image
Validity and structural reliability of multidimensional scaling
Malhotra, Naresh K. - In: Journal of marketing research : JMR 24 (1987) 2, pp. 164-173
Persistent link: https://www.econbiz.de/10001036289
Cover Image
Measurement of discrimination ability in taste tests : an empir. investigation
Buchanan, Bruce - In: Journal of marketing research : JMR 24 (1987) 2, pp. 154-163
Persistent link: https://www.econbiz.de/10001036290
Cover Image
Identifying the generics-prone consumer : a meta-analysis
Szymanski, David M. - In: Journal of marketing research : JMR 24 (1987) 4, pp. 425-431
Persistent link: https://www.econbiz.de/10001036425