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A probit model with structured covariance for similarity effects and source of volume calculations
Dotson, Jeffrey P.; Howell, John R.; Brazell, Jeff D.; … - In: Journal of marketing research : JMR 55 (2018) 1, pp. 35-47
Persistent link: https://www.econbiz.de/10011819640
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An integrated model of discrete choice and response time
Otter, Thomas; Allenby, Greg M.; Zandt, Trish van - In: Journal of marketing research : JMR 45 (2008) 5, pp. 593-607
Persistent link: https://www.econbiz.de/10003770584
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The importance of modeling temporal dependence of timing and quantity in direct marketing
Jen, Lichung; Chou, Chien-heng; Allenby, Greg M. - In: Journal of marketing research : JMR 46 (2009) 4, pp. 482-493
Persistent link: https://www.econbiz.de/10003872292
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Dynamic brand satiation
Hasegawa, Shohei; Terui, Nobuhiko; Allenby, Greg M. - In: Journal of marketing research : JMR 49 (2012) 6, pp. 842-853
Persistent link: https://www.econbiz.de/10009688794
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Multivariate Analysis of Multiple Response Data
Edwards, Yancy D.; Allenby, Greg M. - In: Journal of marketing research : JMR 40 (2003) 3, pp. 321-334
Persistent link: https://www.econbiz.de/10006649603
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Modeling Interdependent Consumer Preferences
Yang, Sha; Allenby, Greg M. - In: Journal of marketing research : JMR 40 (2003) 3, pp. 282-294
Persistent link: https://www.econbiz.de/10006649606
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Measuring the Influence of Individual Preference Structures in Group Decision MakTing
Arora, Neeraj; Allenby, Greg M. - In: Journal of marketing research : JMR 36 (1999) 4, pp. 476-487
Persistent link: https://www.econbiz.de/10006664529
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On the Heterogeneity of Demand
Allenby, Greg M.; Arora, Neeraj; Ginter, James L. - In: Journal of marketing research : JMR 35 (1998) 3, pp. 384-389
Persistent link: https://www.econbiz.de/10006669534
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Using Extremes to Design Products and Segment Markets
Allenby, Greg M.; Ginter, James L. - In: Journal of marketing research : JMR 32 (1995) 4, pp. 392-403
Persistent link: https://www.econbiz.de/10006679932
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Incorporating Prior Knowledge into the Analysis of Conjoint Studies
Allenby, Greg M.; Arora, Neeraj; Cinter, James L. - In: Journal of marketing research : JMR 32 (1995) 2, pp. 152-162
Persistent link: https://www.econbiz.de/10006683078