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Journal of marketing research : JMR
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ECONIS (ZBW)
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1
Self-regulatory strength and consumers' relinquishment of decision control : when less effortful decisions are more resource depleting
Usta, Murat
;
Häubl, Gerald
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 403-412
Persistent link: https://www.econbiz.de/10008988428
Saved in:
2
How asking “who am I?” affects what consumers buy : the influence of self-discovery on consumption
Wu, Eugenia C.
;
Cutright, Keisha M.
;
Fitzsimons, Gavan J.
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 296-307
Persistent link: https://www.econbiz.de/10008988448
Saved in:
3
When high-similarity copycats lose and moderate-similarity copycats gain : the impact of comparative evaluation
Horen, Femke van
;
Pieters, Rik
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 83-91
Persistent link: https://www.econbiz.de/10009507245
Saved in:
4
Conditional projection : how own evaluations influence beliefs about others whose choices are known
Orhun, A. Yeşim
;
Urminsky, Oleg
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 111-124
Persistent link: https://www.econbiz.de/10009715244
Saved in:
5
Because I (don't) deserve it : how relationship reminders and deservingness influence consumer indulgence
Cavanaugh, Lisa A.
- In:
Journal of marketing research : JMR
51
(
2014
)
2
,
pp. 218-232
Persistent link: https://www.econbiz.de/10010362215
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6
Leave home without it? : the effects of credit card debt and available credit on spending
Wilcox, Keith
;
Block, Lauren G.
;
Eisenstein, Eric M.
- In:
Journal of marketing research : JMR
48
(
2011
),
pp. 78-90
Persistent link: https://www.econbiz.de/10009389972
Saved in:
7
On braggarts and gossips : a self-enhancement account of word-of-mouth generation and transmission
Angelis, Matteo de
;
Bonezzi, Andrea
;
Peluso, Alessandro M.
- In:
Journal of marketing research : JMR
49
(
2012
)
4
,
pp. 551-563
Persistent link: https://www.econbiz.de/10009580812
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