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Self-regulatory strength and consumers' relinquishment of decision control : when less effortful decisions are more resource depleting
Usta, Murat; Häubl, Gerald - In: Journal of marketing research : JMR 48 (2011) 2, pp. 403-412
Persistent link: https://www.econbiz.de/10008988428
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How asking “who am I?” affects what consumers buy : the influence of self-discovery on consumption
Wu, Eugenia C.; Cutright, Keisha M.; Fitzsimons, Gavan J. - In: Journal of marketing research : JMR 48 (2011) 2, pp. 296-307
Persistent link: https://www.econbiz.de/10008988448
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When high-similarity copycats lose and moderate-similarity copycats gain : the impact of comparative evaluation
Horen, Femke van; Pieters, Rik - In: Journal of marketing research : JMR 49 (2012) 1, pp. 83-91
Persistent link: https://www.econbiz.de/10009507245
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Conditional projection : how own evaluations influence beliefs about others whose choices are known
Orhun, A. Yeşim; Urminsky, Oleg - In: Journal of marketing research : JMR 50 (2013) 1, pp. 111-124
Persistent link: https://www.econbiz.de/10009715244
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Because I (don't) deserve it : how relationship reminders and deservingness influence consumer indulgence
Cavanaugh, Lisa A. - In: Journal of marketing research : JMR 51 (2014) 2, pp. 218-232
Persistent link: https://www.econbiz.de/10010362215
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Leave home without it? : the effects of credit card debt and available credit on spending
Wilcox, Keith; Block, Lauren G.; Eisenstein, Eric M. - In: Journal of marketing research : JMR 48 (2011), pp. 78-90
Persistent link: https://www.econbiz.de/10009389972
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On braggarts and gossips : a self-enhancement account of word-of-mouth generation and transmission
Angelis, Matteo de; Bonezzi, Andrea; Peluso, Alessandro M. - In: Journal of marketing research : JMR 49 (2012) 4, pp. 551-563
Persistent link: https://www.econbiz.de/10009580812