Narrow search
Showing 1 - 10 of 351
Cover Image
On brands and word of mouth
Lovett, Mitchell J.; Peres, Renana; Shachar, Ron - In: Journal of marketing research : JMR 50 (2013) 4, pp. 427-444
Persistent link: https://www.econbiz.de/10009786188
Cover Image
Choice as an end versus a means
Choi, Jinhee; Fishbach, Ayelet - In: Journal of marketing research : JMR 48 (2011) 3, pp. 544-554
Persistent link: https://www.econbiz.de/10009161351
Cover Image
Conservative when crowded : social crowding and consumer choice
Maeng, Ahreum; Tanner, Robin J.; Soman, Dilip - In: Journal of marketing research : JMR 50 (2013) 6, pp. 739-752
Persistent link: https://www.econbiz.de/10010381160
Cover Image
The effect of decision order on purchase quantity decisions
Nowlis, Stephen M.; Dhar, Ravi; Simonson, Itamar - In: Journal of marketing research : JMR 47 (2010) 4, pp. 725-737
Persistent link: https://www.econbiz.de/10009235357
Cover Image
Ask and you shall (not) receive : close friends prioritize relational signaling over recipient preferences in their gift choices
Ward, Morgan K.; Broniarczyk, Susan M. - In: Journal of marketing research : JMR 53 (2016) 6, pp. 1001-1018
Persistent link: https://www.econbiz.de/10011648431
Cover Image
Selective sensitization : consuming a food activates a goal to consume its complements
Huh, Young Eun; Vosgerau, Joachim; Morewedge, Carey K. - In: Journal of marketing research : JMR 53 (2016) 6, pp. 1034-1049
Persistent link: https://www.econbiz.de/10011648438
Cover Image
Building character: effects of lay theories of self-control on the selection of products for children
Mukhopadhyay, Anirban; Yeung, Catherine W. M. - In: Journal of marketing research : JMR 47 (2010) 2, pp. 240-250
Persistent link: https://www.econbiz.de/10003965463
Cover Image
I think I can, I think I can : brand use, self-efficacy, and performance
Park, Ji Kyung; John, Deborah Roedder - In: Journal of marketing research : JMR 51 (2014) 2, pp. 233-247
Persistent link: https://www.econbiz.de/10010362214
Cover Image
Small victories : creating intrinsic motivation in task completion and debt repayment
Brown, Alexander L.; Lahey, Joanna - In: Journal of marketing research : JMR 52 (2015) 6, pp. 768-783
Persistent link: https://www.econbiz.de/10011421697
Cover Image
The benefits of emergency reserves : greater preference and persistence for goals that have slack with a cost
Sharif, Marissa A.; Shu, Suzanne B. - In: Journal of marketing research : JMR 54 (2017) 3, pp. 495-509
Persistent link: https://www.econbiz.de/10011697492