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ECONIS (ZBW)
351
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1
On
brands
and word of mouth
Lovett, Mitchell J.
;
Peres, Renana
;
Shachar, Ron
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 427-444
Persistent link: https://www.econbiz.de/10009786188
Saved in:
2
Choice as an end versus a means
Choi, Jinhee
;
Fishbach, Ayelet
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 544-554
Persistent link: https://www.econbiz.de/10009161351
Saved in:
3
Conservative when crowded : social crowding and consumer choice
Maeng, Ahreum
;
Tanner, Robin J.
;
Soman, Dilip
- In:
Journal of marketing research : JMR
50
(
2013
)
6
,
pp. 739-752
Persistent link: https://www.econbiz.de/10010381160
Saved in:
4
The effect of decision order on purchase quantity decisions
Nowlis, Stephen M.
;
Dhar, Ravi
;
Simonson, Itamar
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 725-737
Persistent link: https://www.econbiz.de/10009235357
Saved in:
5
Ask and you shall (not) receive : close friends prioritize relational signaling over recipient preferences in their gift choices
Ward, Morgan K.
;
Broniarczyk, Susan M.
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 1001-1018
Persistent link: https://www.econbiz.de/10011648431
Saved in:
6
Selective sensitization : consuming a food activates a goal to consume its complements
Huh, Young Eun
;
Vosgerau, Joachim
;
Morewedge, Carey K.
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 1034-1049
Persistent link: https://www.econbiz.de/10011648438
Saved in:
7
Building character: effects of lay theories of self-control on the selection of products for
children
Mukhopadhyay, Anirban
;
Yeung, Catherine W. M.
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 240-250
Persistent link: https://www.econbiz.de/10003965463
Saved in:
8
I think I can, I think I can : brand use, self-efficacy, and performance
Park, Ji Kyung
;
John, Deborah Roedder
- In:
Journal of marketing research : JMR
51
(
2014
)
2
,
pp. 233-247
Persistent link: https://www.econbiz.de/10010362214
Saved in:
9
Small victories : creating intrinsic
motivation
in task completion and debt repayment
Brown, Alexander L.
;
Lahey, Joanna
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 768-783
Persistent link: https://www.econbiz.de/10011421697
Saved in:
10
The benefits of emergency reserves : greater preference and persistence for goals that have slack with a cost
Sharif, Marissa A.
;
Shu, Suzanne B.
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 495-509
Persistent link: https://www.econbiz.de/10011697492
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