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~isPartOf:"Journal of marketing research : JMR"
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Journal of marketing research : JMR
European Journal of Marketing
329
Journal of Consumer Marketing
311
Journal of Product & Brand Management
266
Journal of business research : JBR
214
International journal of advertising : the review of marketing communications
211
Journal of advertising research
211
International journal of advertising : the quarterly review of marketing communications
187
Journal of advertising
177
Journal of advertising : official publication of the American Academy of Advertising
174
Journal of marketing communications
153
Marketing Intelligence & Planning
125
International Marketing Review
124
Strategic Direction
118
Journal of retailing and consumer services
107
Young Consumers
106
Journal of Services Marketing
97
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
92
Journal of promotion management : JPM
89
NBER working paper series
80
European journal of marketing : EJM
79
Management science : journal of the Institute for Operations Research and the Management Sciences
79
Psychology & marketing
76
Journal of historical research in marketing
71
Marketing Science
71
European journal of operational research : EJOR
70
Journal of promotion management : innovations in planning and applied research
66
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
Working paper / National Bureau of Economic Research, Inc.
63
International Journal of Retail & Distribution Management
62
International journal of internet marketing and advertising : IJIMA
61
Journal of business ethics : JOBE
61
International Journal of Bank Marketing
58
NBER Working Paper
58
SpringerLink / Bücher
58
International journal of industrial organization
55
Health marketing quarterly
53
Journal of current issues and research in advertising : JCIRA
51
Journal of marketing
49
Asia Pacific Journal of Marketing and Logistics
48
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ECONIS (ZBW)
50
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1
-
10
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50
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1
I think I can, I think I can : brand use, self-efficacy, and performance
Park, Ji Kyung
;
John, Deborah Roedder
- In:
Journal of marketing research : JMR
51
(
2014
)
2
,
pp. 233-247
Persistent link: https://www.econbiz.de/10010362214
Saved in:
2
On
brands
and word of mouth
Lovett, Mitchell J.
;
Peres, Renana
;
Shachar, Ron
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 427-444
Persistent link: https://www.econbiz.de/10009786188
Saved in:
3
Procrastination of enjoyable experiences
Shu, Suzanne B.
;
Gneezy, Ayelet
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 933-944
Persistent link: https://www.econbiz.de/10008666363
Saved in:
4
Asymmetric roles of
advertising
and marketing capability in financial returns to news : turning bad into good and good into great
Xiong, Guiyang
;
Bharadwaj, Sundar
- In:
Journal of marketing research : JMR
50
(
2013
)
6
,
pp. 706-724
Persistent link: https://www.econbiz.de/10010233182
Saved in:
5
Advertising
in a competitive market : the role of product standards, customer learning, and switching costs
Anderson, Eric T.
;
Simester, Duncan
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 489-504
Persistent link: https://www.econbiz.de/10009786164
Saved in:
6
Advertising
effectiveness : the moderating effect of firm strategy
McAlister, Leigh
;
Srinivasan, Raji
;
Jindal, Niket
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 207-224
Persistent link: https://www.econbiz.de/10011485280
Saved in:
7
Is top 10 better than top 9? : the role of expectations in consumer response to imprecise rank claims
Isaac, Mathew S.
;
Brough, Aaron R.
;
Grayson, Kent
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 338-353
Persistent link: https://www.econbiz.de/10011502922
Saved in:
8
Advertising
spillovers : evidence from online field experiments and implications for returns on
advertising
Sahni, Navdeep S.
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 459-478
Persistent link: https://www.econbiz.de/10011537683
Saved in:
9
The effects of shared consumption on product life cycles and
advertising
effectiveness : the case of the motion picture market
Delre, Sebastiano A.
;
Broekhuizen, Thijs L. J.
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 608-627
Persistent link: https://www.econbiz.de/10011537822
Saved in:
10
Analyst earning forecasts and
advertising
and R&D budgets : role of agency theoretic monitoring and bonding costs
Elsen, Millie
;
Pieters, Rik
;
Wedel, Michel
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 563-579
Persistent link: https://www.econbiz.de/10011537829
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