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Understanding customer brand engagement with virtual social communities : a comprehensive model of drivers, outcomes and moderators
Carvalho, Amélia; Fernandes, Teresa - In: Journal of marketing theory and practice 26 (2018) 1/2, pp. 23-37
Persistent link: https://www.econbiz.de/10011884472
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What motivates consumers to partake in cyber shilling?
Thakur, Ramendra; Hale, Dena; Summey, John H. - In: Journal of marketing theory and practice 26 (2018) 1/2, pp. 181-195
Persistent link: https://www.econbiz.de/10011884523
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The role of online brand communties on building brand equity and loyalty through relational benefits
Sánchez-Casado, Noelia; Confente, Ilenia; … - In: Journal of marketing theory and practice 26 (2018) 3, pp. 289-308
Persistent link: https://www.econbiz.de/10011912922
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An examination of the relationships between materialism, conspicuous consumption, impulse buying, and brand loyalty
Podoshen, Jeffrey S.; Andrzejewski, Susan A. - In: Journal of marketing theory and practice 20 (2012) 3, pp. 319-333
Persistent link: https://www.econbiz.de/10009619145
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Measuring consumer devotion : antecedents and consequences of passionate consumer behavior
Ortiz, Mandy H.; Reynolds, Kristy E.; Franke, George R. - In: Journal of marketing theory and practice 21 (2013) 1, pp. 7-30
Persistent link: https://www.econbiz.de/10009729478