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The importance of product/service quality for frontline marketing employee outcomes : the moderating effect of leader-member exchange (LMX)
Hall, Kristina K. Lindsey; Baker, Thomas L.; Andrews, … - In: Journal of marketing theory and practice 24 (2016) 1, pp. 23-41
Persistent link: https://www.econbiz.de/10011450444
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Increased engagement or reduced exhaustion : which accounts for the effect of job resources on salesperson job outcomes?
Matthews, Lucy M.; Zablah, Alex R.; Hair, Joseph F.; … - In: Journal of marketing theory and practice 24 (2016) 3, pp. 249-264
Persistent link: https://www.econbiz.de/10011532818
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Taking the good with the bad : customer type as a segmentation criterion and differential influencer of sales performance
Shannahan, Rachelle J.; Shannahan, Kirby L. J.; Bush, … - In: Journal of marketing theory and practice 24 (2016) 3, pp. 283-305
Persistent link: https://www.econbiz.de/10011532824
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Social media in large sales forces : an empirical study of the impact of sales process capability and relationship performance
Rodriguez, Michael; Ajjan, Haya; Peterson, Robert M. - In: Journal of marketing theory and practice 24 (2016) 3, pp. 365-379
Persistent link: https://www.econbiz.de/10011532976
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A dyadic examination of inspirational factors driving B2B social media influence
Barry, James M.; Gironda, John - In: Journal of marketing theory and practice 26 (2018) 1/2, pp. 117-143
Persistent link: https://www.econbiz.de/10011884509
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The antecedents and consequences of e-purchasing tools usage in supply management
Giunipero, larry; Ramirez, Edward; Swilley, Esther - In: Journal of marketing theory and practice 20 (2012) 3, pp. 279-292
Persistent link: https://www.econbiz.de/10009619155
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A taxonomy of monitoring in business-to-business relationships
Ishida, Chiharu; Brown, James R. - In: Journal of marketing theory and practice 21 (2013) 2, pp. 123-139
Persistent link: https://www.econbiz.de/10009777327
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Beyond relationship quality : examining relationship management effectiveness
Kang, Bohyeon; Oh, Sejo; Sivadas, Eugene - In: Journal of marketing theory and practice 21 (2013) 3, pp. 273-287
Persistent link: https://www.econbiz.de/10009787445
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The ineffectiveness of corporate brand investments in creating price premiums
Biong, Harald; Silkoset, Ragnhild - In: Journal of marketing theory and practice 22 (2014) 2, pp. 169-184
Persistent link: https://www.econbiz.de/10010357869
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The role of manufacturers' salespeople in inducing brand advocacy by retail sales associates
Badrinarayanan, Vishag; Laverie, Debra A. - In: Journal of marketing theory and practice 21 (2013) 1, pp. 57-70
Persistent link: https://www.econbiz.de/10009729469