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Journal of media business studies
International journal of advertising : the review of marketing communications
21
Journal of retailing and consumer services
18
Journal of business research : JBR
16
ILO Working Paper
11
Work, Employment & Society
11
ILO working paper
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International journal of internet marketing and advertising : IJIMA
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Marketing intelligence & planning
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Business horizons
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European journal of marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Technological forecasting & social change : an international journal
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Tourism management : research, policies, practice
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Psychology & marketing
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The economic and labour relations review : ELRR
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Work, employment & society : a journal of the British Sociological Association
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Work, employment and society : a journal of the British Sociological Association
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Career Development International
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European research studies
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PraxisWISSEN Marketing
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The international journal of human resource management
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The journal of product & brand management
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Young consumers : insight and ideas for responsible marketers
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APSTRACT: Applied Studies in Agribusiness and Commerce
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Administrative Sciences : open access journal
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Discussion papers / CEPR
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Human relations
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of consumer studies
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International journal of organizational analysis
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Journal of Hospitality and Tourism Technology
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Transparency management of content creators on social media : motivation, tenure, and status
Lee, S. S.
;
Shin, Jieun
;
Won, Jungyun
- In:
Journal of media business studies
20
(
2023
)
3
,
pp. 264-283
Persistent link: https://www.econbiz.de/10014319846
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2
Factors affecting YouTube influencer marketing credibility : a heuristic-systematic model
Xiao, Min
;
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Journal of media business studies
15
(
2018
)
3
,
pp. 188-213
Persistent link: https://www.econbiz.de/10012051035
Saved in:
3
Judging a book by its cover : investigating consumer responses towards social cue in social media influencer marketing
Hu, Xiaohan
;
Yao, Mike Z.
- In:
Journal of media business studies
19
(
2022
)
4
,
pp. 225-239
Persistent link: https://www.econbiz.de/10013459558
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