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Building the charity brand community
Hassay, Derek N.; Peloza, John - In: Journal of nonprofit & public sector marketing 21 (2009) 1, pp. 24-55
Persistent link: https://www.econbiz.de/10009518050
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Positioning strategies for social cause organizations : a multivariate analysis of dimensions and ideals
Sciulli, Lisa M.; Bebko, Charlene - In: Journal of nonprofit & public sector marketing 23 (2011) 2, pp. 99-133
Persistent link: https://www.econbiz.de/10009241356
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The role of moral emotions and consumer values and traits in the decision to support nonprofits
Xie, Chunyan; Bagozzi, Richard P. - In: Journal of nonprofit & public sector marketing 26 (2014) 4, pp. 290-311
Persistent link: https://www.econbiz.de/10010481866
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Using video to build an organization's identity and brand : a content analysis of nonprofit organizations' YouTube videos
Waters, Richard D.; Jones, Paul M. - In: Journal of nonprofit & public sector marketing 23 (2011) 3, pp. 248-268
Persistent link: https://www.econbiz.de/10009315508
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Identity brokerage and nonprofit community building
Gilpin, Dawn R.; Miller, Nina K. - In: Journal of nonprofit & public sector marketing 25 (2013) 4, pp. 354-373
Persistent link: https://www.econbiz.de/10010234741
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Moralising markets, marketizing morality : the fair trade movement, product labeling and the emergence of ethical consumerism in europe
Koos, Sebastian - In: Journal of nonprofit & public sector marketing 33 (2021) 2, pp. 168-192
Persistent link: https://www.econbiz.de/10012498322
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Cause-brand community : toward consumer citizenship
Peña, Alicia de la; Amezcua, Bernardo; Sepúlveda, César - In: Journal of nonprofit & public sector marketing 30 (2018) 1, pp. 1-36
Persistent link: https://www.econbiz.de/10011847854
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Public value in public service ecosystems
Ojasalo, Jukka; Kauppinen, Sami - In: Journal of nonprofit & public sector marketing 36 (2024) 2, pp. 179-207
Persistent link: https://www.econbiz.de/10014514764
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Creating knowledge : a review of research methods in three societal change approaches
Douglas, Heather - In: Journal of nonprofit & public sector marketing 20 (2008) 2, pp. 141-163
Persistent link: https://www.econbiz.de/10003779987
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Using websites to cultivate online relationships : the application of the stewardship concept in public benefit organizations
Olinski, Marian; Szamrowski, Piotr - In: Journal of nonprofit & public sector marketing 34 (2022) 2, pp. 149-176
Persistent link: https://www.econbiz.de/10013205205