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Uncovering the use of the social support concept in social marketing interventions for health
Baptista, Nuno; Alves, Helena; Pinho, José Carlos - In: Journal of nonprofit & public sector marketing 34 (2022) 1, pp. 1-35
Persistent link: https://www.econbiz.de/10012802209
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Public sector organizations and cocreation with citizens : a literature review on benefits, drivers, and barriers
Baptista, Nuno; Alves, Helena; Matos, Nelson - In: Journal of nonprofit & public sector marketing 32 (2020) 3, pp. 217-241
Persistent link: https://www.econbiz.de/10012259281
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Social marketing and online social support structure in contexts of treatment uncertainty
Baptista, Nuno; Pinho, José Carlos; Alves, Helena - In: Journal of nonprofit & public sector marketing 34 (2022) 3, pp. 311-350
Persistent link: https://www.econbiz.de/10013359083
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The who, where, and when of social marketing
Alves, Helena - In: Journal of nonprofit & public sector marketing 22 (2010) 4, pp. 288-311
Persistent link: https://www.econbiz.de/10008808880
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Intercollegiate athletics as an institutional fundraising tool : an exploratory donor-based view
Stinson, Jeffrey L.; Howard, Dennis R. - In: Journal of nonprofit & public sector marketing 22 (2010) 4, pp. 312-335
Persistent link: https://www.econbiz.de/10008808875