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Intercollegiate athletics as an institutional fundraising tool : an exploratory donor-based view
Stinson, Jeffrey L.; Howard, Dennis R. - In: Journal of nonprofit & public sector marketing 22 (2010) 4, pp. 312-335
Persistent link: https://www.econbiz.de/10008808875
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Social norms and fundraising : the trade-off between enhanced donations and donor identity esteem
Shang, Jen; Sargeant, Adrian - In: Journal of nonprofit & public sector marketing 28 (2016) 4, pp. 351-363
Persistent link: https://www.econbiz.de/10011627725
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Agenda-tapping : conceptualizing the relationship between news coverage, fundraising, and the first amendment
Connolly-Ahern, Colleen; Ahern, Lee - In: Journal of nonprofit & public sector marketing 27 (2015) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10010528162
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Leveraging intercollegiate athletics to support academic giving at NCAA Division I institutions
Stinson, Jeffrey L. - In: Journal of nonprofit & public sector marketing 29 (2017) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10011686986
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Getting lapsed donors back : an empirical investigation of relationship management in the post-termination stage
Feng, Shanfei - In: Journal of nonprofit & public sector marketing 26 (2014) 2, pp. 127-141
Persistent link: https://www.econbiz.de/10010382658
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The challenge of resource allocation in the nonprofit sector : determining the right amount of fundraising expenses
Sarikaya, Serkan; Buhl, Hans Ulrich - In: Journal of nonprofit & public sector marketing 33 (2021) 1, pp. 1-28
Persistent link: https://www.econbiz.de/10012423887
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The textual management of the solicit response move in newspaper fundraising advertisements
McGee, Iain - In: Journal of nonprofit & public sector marketing 33 (2021) 3, pp. 265-285
Persistent link: https://www.econbiz.de/10012623628
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Using websites to cultivate online relationships : the application of the stewardship concept in public benefit organizations
Olinski, Marian; Szamrowski, Piotr - In: Journal of nonprofit & public sector marketing 34 (2022) 2, pp. 149-176
Persistent link: https://www.econbiz.de/10013205205
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Social and financial signalling to increase fundraising revenue in museums
Camarero Izquierdo, Carmen; Garrido Samaniego, María José - In: Journal of nonprofit & public sector marketing 35 (2023) 2, pp. 144-164
Persistent link: https://www.econbiz.de/10014234444
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Exploring impact philanthropy, altruistic, hedonic, and egoistic motivations to support animal causes
Amos, Clinton; Holmes, Gary R.; Allred, Anthony - In: Journal of nonprofit & public sector marketing 27 (2015) 4, pp. 351-372
Persistent link: https://www.econbiz.de/10011415477