E-government is a global project that uses information and communication technology to deliver services, with the goal of improving public interactions and encouraging open innovation. Although the adoption of e-government services is critical for reaping their benefits, insufficient attention...

This study aimed to compare two techniques of business knowledge extraction for the identification of insights related to the improvement of digital marketing strategies on a sample of 15,731 tweets. The sample was extracted from user generated content (UGC) from Twitter using two methods based...

Technological innovation can help a business gain maximum profits. Previous studies have proven that social media is vital for improving performance, but research gaps remain. This research aims to examine the influence of social media on enhancing performance and analyze the moderating role of...

Mobile applications users consider it especially important to have quality certification, and particularly in an e-health context. However, if the app is certified, will user satisfaction be greater? This paper is intended to help answer that question. Therefore, with user satisfaction as a...

This study describes the chatbot journey and focuses on its implementation within the digital marketing strategy in the first part of a company's sales funnel. The main goal was to apply a chatbot via Facebook Messenger supported by the ManyChat platform to increase the number of leads,...

This study set out to uncover brand positioning configurations by presenting state-ofthe- art brand management literature and applying a novel, mixed-methods approach to examine the under-researched wine industry transformation towards open innovation in branding. German winery brands were...

This research analyzed the online reputation of Marbella as a tourist destination and the profiles of the reviewers according to sociodemographic characteristics. A correlational, quantitative research technique was used in this study based on the manual extraction of more than 4000 reviews...

The present study aims to provide an overview of the digital marketing strategies in social network services (SNSs) used in America and Europe. This work, unlike previous research that analyze digital marketing strategies in SNSs in a single geographic area, presents as the main contribution and...

The breakneck pace of digital technologies has created a dramatic shift in marketing campaigns to engage users through unique and innovative experiences. Focusing on the same grounds, this study relates the market engagement with users’ loyalty (UL) for Facebook social media. Market engagement...

Start-ups are built by the charismatic leaders with innovative ideas, creativity, and distinguished expertise. However, they face huge challenges for growth and survival in an uncertain and competitive business eco-system. The aim of the present study is to examine the effect of entrepreneurial...