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Country of origin association in retail and wholesale branding
Rashid, Arooj; Barnes, Liz - In: Journal of promotion management : JPM 24 (2018) 3, pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
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The mediating role of customer relationship on the social media marketing and purchase intention relationship with special reference to luxury fashion brands
Gautam, Vikas; Sharma, Vikram - In: Journal of promotion management : JPM 23 (2017) 6, pp. 872-888
Persistent link: https://www.econbiz.de/10011799628
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Joint order and promotion effort decisions for a fashion apparel commodity under pre-determined markdown
Chen, Li-ming - In: Journal of promotion management : JPM 18 (2012) 3, pp. 361-391
Persistent link: https://www.econbiz.de/10009621066
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Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K. - In: Journal of promotion management : JPM 22 (2016) 3, pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
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Brand lovemarks scale of sport fans
Shuv-Ami, Avichai; Vrontis, Demetris; Thrassou, Alkis - In: Journal of promotion management : JPM 24 (2018) 2, pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
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Assessing brand origin recognition accuracy and its antecedents in a developing country
Tjiptono, Fandy; Arli, Denni; Dewi Retno Rosari, … - In: Journal of promotion management : JPM 21 (2015) 6, pp. 631-648
Persistent link: https://www.econbiz.de/10011433590
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Conceptualization of brand experience in an event marketing context
Tafesse, Wondwesen - In: Journal of promotion management : JPM 22 (2016) 1, pp. 34-48
Persistent link: https://www.econbiz.de/10011522019
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External brand placement : the effects on game players' processing of an in-game brand
Kim, Eunice; Eastin, Matthew S. - In: Journal of promotion management : JPM 21 (2015) 3, pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
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Hegemonic masculinity in hip-hop music? : difference in brand mention in rap music based on the rapper's gender
Mohammed-Baksh, Sufyan; Callison, Coy - In: Journal of promotion management : JPM 21 (2015) 3, pp. 351-370
Persistent link: https://www.econbiz.de/10011305224
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Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.; Schmierbach, Mike; Ahern, Lee; … - In: Journal of promotion management : JPM 21 (2015) 3, pp. 313-334
Persistent link: https://www.econbiz.de/10011305231