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Sex appeal in advertising : what consumers think
Sukanlaya Sawang - In: Journal of promotion management : JPM 16 (2010) 1/2, pp. 167-187
Persistent link: https://www.econbiz.de/10003974808
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Brand lovemarks scale of sport fans
Shuv-Ami, Avichai; Vrontis, Demetris; Thrassou, Alkis - In: Journal of promotion management : JPM 24 (2018) 2, pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
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Sport sponsorship : the impact of sponsor image on purchase intention of fans
Koronios, Konstantinos; Psiloutsikou, Marina; … - In: Journal of promotion management : JPM 22 (2016) 2, pp. 238-250
Persistent link: https://www.econbiz.de/10011522098
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Examining third-person perceptions in the context of sexually oriented advertising
Pan, Po-lin; Meng, Juan; Zhou, Shuhua - In: Journal of promotion management : JPM 18 (2012) 2, pp. 189-208
Persistent link: https://www.econbiz.de/10009560051
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Differential effects of Chinese women's sexual self-schema on responses to sex appeal in advertising
Cheung, Mei-chun; Chan, Agnes S.; McLaren-Hankin, Yvonne; … - In: Journal of promotion management : JPM 19 (2013) 3, pp. 373-391
Persistent link: https://www.econbiz.de/10009787484
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Attitude of Muslim consumers toward sex appeal in advertising : a comparative study between subcultures in Malaysia
Ismail, Ahmed Rageh; Melewar, T. C. - In: Journal of promotion management : JPM 20 (2014) 5, pp. 553-570
Persistent link: https://www.econbiz.de/10010467271
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New brand worlds : college student consumer attitudes toward brand placement in films, television shows, songs, and video games
Sung, Yongjun; De Gregorio, Federico - In: Journal of promotion management : JPM 14 (2008) 1/2, pp. 85-101
Persistent link: https://www.econbiz.de/10003810660
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Processing anti-smoking ads among college students : the role of emotional response and level of smoking
Chung, Hwiman; Ahn, Euijin; Kang, Seok - In: Journal of promotion management : JPM 22 (2016) 3, pp. 370-385
Persistent link: https://www.econbiz.de/10011532978
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Product placement in African-American targeted shows on the defunct UPN network
McClung, Steven; Cleophat, Claudine R. - In: Journal of promotion management : JPM 14 (2008) 1/2, pp. 121-136
Persistent link: https://www.econbiz.de/10003810671
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Joint order and promotion effort decisions for a fashion apparel commodity under pre-determined markdown
Chen, Li-ming - In: Journal of promotion management : JPM 18 (2012) 3, pp. 361-391
Persistent link: https://www.econbiz.de/10009621066