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Journal of promotion management : JPM
Beiträge zur Statistik des Landes Nordrhein-Westfalen
216
Corporate communications : an international journal
193
Journal of Communication Management
182
Journal of communication management : an international journal
143
SpringerLink / Bücher
132
Journal of business ethics : JOBE
89
Corporate Communications: An International Journal
86
Journal of business research : JBR
80
Forschungsberichte des Landes Nordrhein-Westfalen
74
NBER working paper series
67
The accounting review : a publication of the American Accounting Association
63
Working paper / National Bureau of Economic Research, Inc.
63
Public Relations : ein Handbuch
52
NBER Working Paper
51
Corporate social responsibility and environmental management
48
Journal of urban economics
47
Europäische Hochschulschriften / 5
46
International journal of business communication : IJBC ; a publication of the Association of Business Communication
46
RWI Projektbericht
46
Springer eBook Collection
46
Journal of accounting & economics
44
Corporate reputation review : an international journal
42
Informationen zur Raumentwicklung : IzR
42
Research
42
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
41
ILS-Schriften
41
Handbuch Unternehmenskommunikation
40
ILS
40
Raumforschung und Raumordnung
40
Veröffentlichungen der Akademie für Raumforschung und Landesplanung
39
The global public relations handbook : theory, research, and practice
38
Journal of communication management
36
Journal of regional science
36
Neue Schriften des Deutschen Städtetages
36
RWI Projektberichte
36
Journal of marketing communications
33
Routledge new directions in public relations and communication research
33
Discussion paper / Centre for Economic Policy Research
32
Mitteilungen / Rheinisch-Westfälisches Institut für Wirtschaftsforschung, Essen
32
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ECONIS (ZBW)
33
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1
Does being social matter? : effects of enabled commenting on credibility and brand attitude in social media
Hayes, Rebecca A.
;
Carr, Caleb T.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 371-390
Persistent link: https://www.econbiz.de/10011305220
Saved in:
2
The corporate side of the blogosphere : examining the variations of design and engagement among fortune 500 blogs
Waters, Richard D.
;
Ghosh, Paromita
;
Griggs, Traci D.
; …
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 537-552
Persistent link: https://www.econbiz.de/10010467274
Saved in:
3
Relationship between companies and the public on Facebook : the Portuguese and the Brazilian context
Loureiro, Sandra Maria Correia
;
Gomes, Daniela Gonçalves
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 705-718
Persistent link: https://www.econbiz.de/10011631937
Saved in:
4
Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna
;
Kitchen, Philip J.
;
Panopoulos, …
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
Saved in:
5
Evolution of corporate social responsibility : a content analysis of United States magazine advertising, 1980-2009
Lee, Jaejin
;
Rim, Hyejoon
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 555-577
Persistent link: https://www.econbiz.de/10011979115
Saved in:
6
Linking worldview, relationship attitudes, and behavioral outcomes : implications for the study and practice of public relations
Bruning, Stephen D.
;
Lambe, Kathryn E.
- In:
Journal of promotion management : JPM
14
(
2008
)
3/4
,
pp. 139-151
Persistent link: https://www.econbiz.de/10003825688
Saved in:
7
Defining public relations relationships and diversity's part in the process : practitioners' perspectives
Brunner, Brigitta R.
- In:
Journal of promotion management : JPM
14
(
2008
)
3/4
,
pp. 153-167
Persistent link: https://www.econbiz.de/10003825691
Saved in:
8
Need for cognition as motivation to process publicity and advertising
Hallahan, Kirk
- In:
Journal of promotion management : JPM
14
(
2008
)
3/4
,
pp. 169-194
Persistent link: https://www.econbiz.de/10003825693
Saved in:
9
Public relations adding to businesses' bottom line
Pohl, Gayle M.
- In:
Journal of promotion management : JPM
14
(
2008
)
3/4
,
pp. 195-209
Persistent link: https://www.econbiz.de/10003825694
Saved in:
10
Cross-cultural public relations : a review of existing models with suggestions for a post-industrial public relations pyramid
Ledingham, John A.
- In:
Journal of promotion management : JPM
14
(
2008
)
3/4
,
pp. 225-241
Persistent link: https://www.econbiz.de/10003825701
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