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Stimmung und Werbewirkung
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Advertising effects
116
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Consumer behaviour
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Advertising
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Chen, Huan
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Chung, Hwiman
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Dardis, Frank E.
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Park, Jin Seong
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Schmierbach, Mike
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Journal of promotion management : JPM
Journal of business research : JBR
432
Journal of advertising research
277
Journal of advertising : official publication of the American Academy of Advertising
257
Journal of retailing and consumer services
229
Psychology & marketing
226
International journal of advertising : the quarterly review of marketing communications
222
International journal of advertising : the review of marketing communications
206
Journal of marketing communications
204
International journal of hospitality management
203
Journal of consumer research : JCR ; an interdisciplinary bimonthly
137
Journal of economic psychology : research in economic psychology and behavioral economics
134
SpringerLink / Bücher
132
Journal of business ethics : JOBE
123
Tourism management : research, policies, practice
116
Journal of marketing research : JMR
111
European journal of marketing : EJM
104
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
102
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
92
Marketing letters : a journal of research in marketing
91
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
90
Journal of promotion management : innovations in planning and applied research
90
The journal of brand management : an international journal
75
International journal of internet marketing and advertising : IJIMA
74
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
The journal of product & brand management
72
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
71
Journal of travel and tourism marketing
66
Academy of Management journal : AMJ
62
Journal of business and psychology
62
Journal of current issues and research in advertising : JCIRA
61
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
61
Marketing : ZFP ; journal of research and management
61
Health marketing quarterly
59
Journal of economic behavior & organization : JEBO
59
Journal of hospitality marketing & management
59
International journal of contemporary hospitality management
58
Journal of marketing
57
NBER working paper series
56
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ECONIS (ZBW)
125
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1
Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach
Attaran, Sharmin
;
Notarantonio, Elaine M.
;
Quigley, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 703-720
Persistent link: https://www.econbiz.de/10011433639
Saved in:
2
Visual metaphors in ads : the inverted-U effects of incongruity on processing pleasure and ad effectiveness
Mohanty, Praggyan
;
Ratneshwar, Srinivasan
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 443-460
Persistent link: https://www.econbiz.de/10011532998
Saved in:
3
A green picture is worth a thousand words? : effects of visual and textual environmental appeals in advertising and the moderating role of product involvement
Xue, Fei
;
Muralidharan, Sidharth
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011304628
Saved in:
4
Evaluating the message strategy of U.S. Army advertising : with focus on information needs and motivational cues
Park, Sejin
;
Lee, Jinhee
;
Park, Jin Seong
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 303-319
Persistent link: https://www.econbiz.de/10011729557
Saved in:
5
Attenuating the negative effects of perceived incongruence in sponsorship : how message repetition can enhance evaluations of an "incongruent" sponsor
Dardis, Frank E.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 36-56
Persistent link: https://www.econbiz.de/10003884505
Saved in:
6
The impact of commercial break position on advertising effectiveness in different mood conditions
Jeong, Yongick
- In:
Journal of promotion management : JPM
17
(
2011
)
3
,
pp. 291-314
Persistent link: https://www.econbiz.de/10009316331
Saved in:
7
Moral emotions and self-construal in charity advertising : communication on focus
Xu, Jie
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 557-574
Persistent link: https://www.econbiz.de/10011799278
Saved in:
8
Reaching goals and doing good : exploring consumer responses to meaningful advertisements
Wu, Linwan
;
Dodoo, Naa Amponsah
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 592-613
Persistent link: https://www.econbiz.de/10011799287
Saved in:
9
From elicitation to persuasion : assessing the structure and effectiveness of differential emotions in anti-drunk-driving campaigns
Becheur, Imene
;
Das, Amit
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011875331
Saved in:
10
How to influence the brand attitude of the audience by micro-films
Yu, Hueiju
;
Chang, Yu-ting
- In:
Journal of promotion management : JPM
19
(
2013
)
5
,
pp. 674-686
Persistent link: https://www.econbiz.de/10010233239
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