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~isPartOf:"Journal of promotion management : JPM"
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Advertising effects
116
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Consumer behaviour
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Advertising
62
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62
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Journal of promotion management : JPM
Journal of business research : JBR
712
SpringerLink / Bücher
377
Journal of advertising research
336
Journal of retailing and consumer services
309
Journal of marketing communications
295
Technological forecasting & social change : an international journal
266
Journal of advertising : official publication of the American Academy of Advertising
256
International journal of advertising : the review of marketing communications
254
International journal of advertising : the quarterly review of marketing communications
253
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
220
Psychology & marketing
218
Corporate communications : an international journal
212
International journal of internet marketing and advertising : IJIMA
204
Journal of Communication Management
182
Information systems research : ISR
166
Tourism management : research, policies, practice
156
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
151
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
150
Journal of communication management : an international journal
149
Journal of business ethics : JOBE
145
Journal of promotion management : innovations in planning and applied research
139
Management science : journal of the Institute for Operations Research and the Management Sciences
137
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
136
International journal of hospitality management
133
Springer eBook Collection
133
Journal of management information systems : JMIS
132
European journal of marketing : EJM
118
NBER working paper series
118
Business horizons
113
The journal of media economics
111
CESifo working papers
110
The journal of product & brand management
107
Industrial marketing management : the international journal for industrial and high-tech firms
106
Journal of marketing
105
Journal of marketing management : MM
104
Journal of media business studies
103
The journal of brand management : an international journal
102
Electronic commerce research
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
101
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ECONIS (ZBW)
177
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1
Toward a model to enhance synergy of out-of-home advertising media integration strategies
Roux, Amarentia Thérèse
;
Van der Waldt, De la Rey
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 386-402
Persistent link: https://www.econbiz.de/10011532981
Saved in:
2
What advertisers need to know about promotion in the Arab world : technology and media perspectives
Kalliny, Morris
- In:
Journal of promotion management : JPM
18
(
2012
)
4
,
pp. 436-457
Persistent link: https://www.econbiz.de/10009678852
Saved in:
3
Consumers' responses to implicit and explicit gay-themed advertising in gay vs. mainstream media
Um, Nam-Nyun
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 461-477
Persistent link: https://www.econbiz.de/10011533000
Saved in:
4
What advertisers need to know about the iYGeneration : an Australian perspective
Luck, Edwina
;
Mathews, Shane
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 134-147
Persistent link: https://www.econbiz.de/10003974804
Saved in:
5
Does being social matter? : effects of enabled commenting on credibility and brand attitude in social media
Hayes, Rebecca A.
;
Carr, Caleb T.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 371-390
Persistent link: https://www.econbiz.de/10011305220
Saved in:
6
The corporate side of the blogosphere : examining the variations of design and engagement among fortune 500 blogs
Waters, Richard D.
;
Ghosh, Paromita
;
Griggs, Traci D.
; …
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 537-552
Persistent link: https://www.econbiz.de/10010467274
Saved in:
7
Relationship between companies and the public on Facebook : the Portuguese and the Brazilian context
Loureiro, Sandra Maria Correia
;
Gomes, Daniela Gonçalves
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 705-718
Persistent link: https://www.econbiz.de/10011631937
Saved in:
8
Effect of message interactivity on product attitudes and purchase intentions
Ott, Holly K.
;
Vafeiadis, Michail
;
Kumble, Sushma
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 89-106
Persistent link: https://www.econbiz.de/10011522049
Saved in:
9
Pointing out differences : consumer evaluations of comparative information across product types
Pant, Anurag
;
Hsieh, Yi-ching
;
Lee, Monle
;
Shen, Chung-han
- In:
Journal of promotion management : JPM
20
(
2014
)
3
,
pp. 390-409
Persistent link: https://www.econbiz.de/10010399894
Saved in:
10
Why consumers like facebook brands : the role of aspirational brand personality in consumer behavior
Dodoo, Naa Amponsah
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 103-127
Persistent link: https://www.econbiz.de/10011875352
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