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~isPartOf:"Journal of promotion management : JPM"
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Advertising
82
Werbung
82
Advertising effects
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Consumer behaviour
45
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advertising
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Journal of promotion management : JPM
NBER working paper series
310
NBER Working Paper
262
Working paper / National Bureau of Economic Research, Inc.
258
Health care management review : HCM review
243
Journal of advertising research
235
Journal of business research : JBR
216
Journal of health economics
216
International journal of advertising : the review of marketing communications
211
International journal of hospitality management
209
Health care management science
203
European journal of operational research : EJOR
194
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising
177
Journal of health organization and management
175
Journal of advertising : official publication of the American Academy of Advertising
170
Management science : journal of the Institute for Operations Research and the Management Sciences
156
SpringerLink / Bücher
155
Journal of marketing communications
150
European Journal of Marketing
142
Health affairs : at the intersection of health, health care, and policy
141
Health economics
140
Journal of Consumer Marketing
136
Krankenhausmanagement : Strategien, Konzepte, Methoden
112
Mathematica Policy Research Reports
110
Inquiry : a journal of health care organization, provision and financing
99
Health marketing quarterly
97
The European journal of health economics : HEPAC ; health economics in prevention and care
95
Applied economics
93
International journal of contemporary hospitality management
90
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
90
Young Consumers
83
Journal of marketing
78
Journal of historical research in marketing
71
Journal of retailing and consumer services
70
Discussion paper series / IZA
69
Marketing Science
69
European journal of marketing : EJM
68
Journal of promotion management : innovations in planning and applied research
66
Journal of marketing research : JMR
65
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ECONIS (ZBW)
86
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1
Role of
advertising
and promotion in brand equity creation
Nikabadi, Mohsen Shafiei
;
Safui, Morteza Akbarzadeh
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
Saved in:
2
More isn't always better : exploring the influence of familiarity when using multiple celebrity endorsers
Thomas, Veronica L.
;
Fowler, Kendra
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 208-223
Persistent link: https://www.econbiz.de/10011305256
Saved in:
3
Magazine
advertising
: factors influencing the effectiveness of celebrity
advertising
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 139-166
Persistent link: https://www.econbiz.de/10009754907
Saved in:
4
Offensiveness of
advertising
with violent image appeal : a cross-cultural study
Waller, David S.
;
Deshpande, Sameer
;
Erdogan, B. Zafer
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 400-417
Persistent link: https://www.econbiz.de/10010198661
Saved in:
5
The future of creativity in
advertising
Belch, Michael A.
;
Belch, George E.
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 395-399
Persistent link: https://www.econbiz.de/10010198663
Saved in:
6
Differential effects of Chinese women's sexual self-schema on responses to sex appeal in
advertising
Cheung, Mei-chun
;
Chan, Agnes S.
;
McLaren-Hankin, Yvonne
; …
- In:
Journal of promotion management : JPM
19
(
2013
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10009787484
Saved in:
7
Synergies among
advertising
channels : an efficiency analysis
Stolyarova, Ekaterina
;
Rialp Criado, Josep
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 200-218
Persistent link: https://www.econbiz.de/10010373825
Saved in:
8
Identity distancing and targeted advertisements : the black sheep effect
Harmon-Kizer, Tracy R.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 321-348
Persistent link: https://www.econbiz.de/10011532969
Saved in:
9
Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna
;
Kitchen, Philip J.
;
Panopoulos, …
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
Saved in:
10
Can divine intervention aid in domestic violence prevention? : an analysis of bystanders'
advertising
attitudes and reporting intentions in India
Muralidharan, Sidharth
;
La Ferle, Carrie
;
Pookulangara, …
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011875315
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