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Synergy of corporate and marketing culture in fostering corporate social responsibility
Susnienė, Dalia; Žostautiene, Daiva - In: Journal of promotion management : JPM 22 (2016) 2, pp. 209-223
Persistent link: https://www.econbiz.de/10011522089
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Investigating the advertising antecedents to and consequences of brand experience
Roswinanto, Widyarso; Strutton, David - In: Journal of promotion management : JPM 20 (2014) 5, pp. 607-627
Persistent link: https://www.econbiz.de/10010467260
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Moderating factors and effects : different perceptions of university researchers in Sweden
Coudounaris, Dafnis N. - In: Journal of promotion management : JPM 22 (2016) 4, pp. 556-572
Persistent link: https://www.econbiz.de/10011631897
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The mediating effects of employee-company identification on the relationship between ethics, corporate social responsibility, and organizational citizenship behavior
El-Kassar, Abdul-Nasser; Yunis, Manal; El Khalil, Raed - In: Journal of promotion management : JPM 23 (2017) 3, pp. 419-436
Persistent link: https://www.econbiz.de/10011729609
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Synergies of promotional products and print advertising in building brand equity for a new brand
McCarthy, Michael S.; Fram, Eugene H. - In: Journal of promotion management : JPM 14 (2008) 1/2, pp. 3-15
Persistent link: https://www.econbiz.de/10003810638
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New brand worlds : college student consumer attitudes toward brand placement in films, television shows, songs, and video games
Sung, Yongjun; De Gregorio, Federico - In: Journal of promotion management : JPM 14 (2008) 1/2, pp. 85-101
Persistent link: https://www.econbiz.de/10003810660
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Special issue: Alternative promotional approaches and their impact on traditional advertising
2008
Persistent link: https://www.econbiz.de/10003810676
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Joint advertising and brand congruity : effects on memory and attitudes
Lee, Sang Yeal; Shen, Fuyuan - In: Journal of promotion management : JPM 15 (2009) 4, pp. 484-498
Persistent link: https://www.econbiz.de/10003928842
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Virtual product placement as a new approach to measure effectiveness of placements
McDonnell, John; Drennan, Judy - In: Journal of promotion management : JPM 16 (2010) 1/2, pp. 25-38
Persistent link: https://www.econbiz.de/10003974788