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Journal of promotion management : JPM
Journal of business research : JBR
396
SpringerLink / Bücher
288
Industrial marketing management : the international journal for industrial and high-tech firms
253
Corporate communications : an international journal
201
Journal of strategic marketing
198
Europäische Hochschulschriften / 5
151
Journal of communication management : an international journal
143
European journal of marketing : EJM
142
Journal of marketing communications
130
Journal of marketing management : MM
128
Journal of business ethics : JOBE
121
Journal of the Academy of Marketing Science
112
The journal of business & industrial marketing
107
Springer eBook Collection
102
Journal of marketing
100
Gabler Edition Wissenschaft
92
Marketing intelligence & planning
91
Journal of retailing and consumer services
83
Management science : journal of the Institute for Operations Research and the Management Sciences
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
The journal of brand management : an international journal
68
Business horizons
67
Lehrbuch
65
The accounting review : a publication of the American Accounting Association
60
Research
56
Public Relations : ein Handbuch
55
Journal of business economics : JBE
53
Harvard-Business-Manager : das Wissen der Besten
52
The marketing review
52
Harvard business review : HBR
51
Asia Pacific journal of marketing and logistics
50
Cogent business & management
49
International marketing review
49
Marketing : ZFP ; journal of research and management
48
Journal of advertising research
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
Jahrbuch der Absatz- und Verbrauchsforschung
46
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
46
Springer eBook Collection / Business and Economics
46
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ECONIS (ZBW)
58
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1
Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna
;
Kitchen, Philip J.
;
Panopoulos, …
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
Saved in:
2
Brand personality usage in crisis communication in Facebook
Han, Jiyoon
;
Sung, Yoon Hi
;
Kim, Dong Hoo
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 798-819
Persistent link: https://www.econbiz.de/10011979242
Saved in:
3
Understanding "native advertising" from the perspective of communication strategies
Wang, Ye
;
Li, You
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 913-929
Persistent link: https://www.econbiz.de/10011799633
Saved in:
4
Same but different : perceptions of integrated marketing communication among marketing communication partners in Australia
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 6-24
Persistent link: https://www.econbiz.de/10003974779
Saved in:
5
Evolution of corporate social responsibility : a content analysis of United States magazine advertising, 1980-2009
Lee, Jaejin
;
Rim, Hyejoon
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 555-577
Persistent link: https://www.econbiz.de/10011979115
Saved in:
6
Does being social matter? : effects of enabled commenting on credibility and brand attitude in social media
Hayes, Rebecca A.
;
Carr, Caleb T.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 371-390
Persistent link: https://www.econbiz.de/10011305220
Saved in:
7
The corporate side of the blogosphere : examining the variations of design and engagement among fortune 500 blogs
Waters, Richard D.
;
Ghosh, Paromita
;
Griggs, Traci D.
; …
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 537-552
Persistent link: https://www.econbiz.de/10010467274
Saved in:
8
Relationship between companies and the public on Facebook : the Portuguese and the Brazilian context
Loureiro, Sandra Maria Correia
;
Gomes, Daniela Gonçalves
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 705-718
Persistent link: https://www.econbiz.de/10011631937
Saved in:
9
Linking CSR communication activities to consumer brand evaluations : an examination of mediating and moderating factors linking CSR communication to brand evaluations
Venger, Olesya
;
Pomirleanu, Nadia
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 675-693
Persistent link: https://www.econbiz.de/10011979192
Saved in:
10
Corporate communication or McCommunication? : considering a McDonaldization of corporate communication hypothesis
Verhoeven, Piet
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 267-277
Persistent link: https://www.econbiz.de/10011305243
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