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Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach
Attaran, Sharmin; Notarantonio, Elaine M.; Quigley, … - In: Journal of promotion management : JPM 21 (2015) 6, pp. 703-720
Persistent link: https://www.econbiz.de/10011433639
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A green picture is worth a thousand words? : effects of visual and textual environmental appeals in advertising and the moderating role of product involvement
Xue, Fei; Muralidharan, Sidharth - In: Journal of promotion management : JPM 21 (2015) 1, pp. 82-106
Persistent link: https://www.econbiz.de/10011304628
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Visual metaphors in ads : the inverted-U effects of incongruity on processing pleasure and ad effectiveness
Mohanty, Praggyan; Ratneshwar, Srinivasan - In: Journal of promotion management : JPM 22 (2016) 3, pp. 443-460
Persistent link: https://www.econbiz.de/10011532998
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Evaluating the message strategy of U.S. Army advertising : with focus on information needs and motivational cues
Park, Sejin; Lee, Jinhee; Park, Jin Seong - In: Journal of promotion management : JPM 23 (2017) 2, pp. 303-319
Persistent link: https://www.econbiz.de/10011729557
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Moral emotions and self-construal in charity advertising : communication on focus
Xu, Jie - In: Journal of promotion management : JPM 23 (2017) 4, pp. 557-574
Persistent link: https://www.econbiz.de/10011799278
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Reaching goals and doing good : exploring consumer responses to meaningful advertisements
Wu, Linwan; Dodoo, Naa Amponsah - In: Journal of promotion management : JPM 23 (2017) 4, pp. 592-613
Persistent link: https://www.econbiz.de/10011799287
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Attenuating the negative effects of perceived incongruence in sponsorship : how message repetition can enhance evaluations of an "incongruent" sponsor
Dardis, Frank E. - In: Journal of promotion management : JPM 15 (2009) 1/2, pp. 36-56
Persistent link: https://www.econbiz.de/10003884505
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The impact of commercial break position on advertising effectiveness in different mood conditions
Jeong, Yongick - In: Journal of promotion management : JPM 17 (2011) 3, pp. 291-314
Persistent link: https://www.econbiz.de/10009316331
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Role of advertising and promotion in brand equity creation
Nikabadi, Mohsen Shafiei; Safui, Morteza Akbarzadeh; … - In: Journal of promotion management : JPM 21 (2015) 1, pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
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More isn't always better : exploring the influence of familiarity when using multiple celebrity endorsers
Thomas, Veronica L.; Fowler, Kendra - In: Journal of promotion management : JPM 21 (2015) 2, pp. 208-223
Persistent link: https://www.econbiz.de/10011305256