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Advertising effects
116
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Consumer behaviour
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Journal of promotion management : JPM
SpringerLink / Bücher
893
Journal of business research : JBR
547
European Journal of Marketing
482
Working Papers / eSocialSciences
331
Journal of retailing and consumer services
325
International Journal of Social Economics
318
Springer eBook Collection
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Journal of advertising research
303
Journal of Economic Studies
268
Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of advertising : official publication of the American Academy of Advertising
238
Marketing Intelligence & Planning
232
Springer eBook Collection / Business and Economics
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Journal of marketing communications
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International journal of advertising : the quarterly review of marketing communications
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Industrial marketing management : the international journal for industrial and high-tech firms
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Electronic commerce research
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IDB Publications (Working Papers)
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Journal of Food Distribution Research
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International journal of advertising : the review of marketing communications
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IMF staff papers : a quarterly journal of the IMF
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NBER working paper series
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MPRA Paper
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Europäische Hochschulschriften / 5
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European journal of marketing : EJM
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International journal of internet marketing and advertising : IJIMA
148
The economic journal : the journal of the Royal Economic Society
147
European journal of operational research : EJOR
141
International journal of business information systems : IJBIS
141
Lehrbuch
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Journal of internet commerce
138
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
137
Gabler Edition Wissenschaft
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NBER Working Paper
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Journal of Agricultural and Applied Economics
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ECONIS (ZBW)
130
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1
When navigation trumps visual dynamism : hospital website usability and credibility
Johnson, Melissa A.
;
Martin, Kelly Norris
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 666-687
Persistent link: https://www.econbiz.de/10010467255
Saved in:
2
Is background music effective on retail websites?
Wang, Liz
;
Baker, Julie
;
Wakefield, Kirk
;
Wakefield, Robin
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10011729452
Saved in:
3
Typologies of banner advertisements' attributes : a content analysis
Hussain, Rahim
;
Sweeney, Arthur
;
Sullivan Mort, Gillian
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 96-113
Persistent link: https://www.econbiz.de/10003974801
Saved in:
4
Impacts of website context relevance on banner advertisement effectiveness
Jeong, Yongick
;
King, Cynthia
- In:
Journal of promotion management : JPM
16
(
2010
)
3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10008647429
Saved in:
5
Do Mexican companies culturally adapt their websites?
González-Trejo, Elí Samuel
- In:
Journal of promotion management : JPM
16
(
2010
)
4
,
pp. 480-493
Persistent link: https://www.econbiz.de/10008825719
Saved in:
6
Substantive and associative claims in environmental communication : a study of fortune 500 websites
Yu, Jun
;
Coulson, Kevin R.
;
Zhou, Joyce X.
;
Wen, Joseph
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 211-223
Persistent link: https://www.econbiz.de/10009754894
Saved in:
7
Promoting giving campaigns in university websites : a cross-cultural comparison between the United States and South Korea
Kim, Yeojin
;
Kim, Hyuksoo
;
Lee, Doohwang
;
Ahn, Jungsun
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 122-136
Persistent link: https://www.econbiz.de/10011522069
Saved in:
8
Culturally customizing websites for immigrant communities in the United States
Baack, Daniel W.
;
Singh, Nitish
;
Baack, Donald
- In:
Journal of promotion management : JPM
19
(
2013
)
1
,
pp. 38-53
Persistent link: https://www.econbiz.de/10009738246
Saved in:
9
A comparative study of web-based technology applications in corporations
Lollar, James G.
;
Beheshti, Hooshang M.
;
Wade, Ernest W.
- In:
Journal of promotion management : JPM
16
(
2010
)
3
,
pp. 316-330
Persistent link: https://www.econbiz.de/10008647408
Saved in:
10
The psychological influences of threat on B2C e-commerce adoption : an extended study and explanatory framework
Guo, Chengqi
- In:
Journal of promotion management : JPM
16
(
2010
)
3
,
pp. 303-315
Persistent link: https://www.econbiz.de/10008647415
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