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Brand management
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Journal of promotion management : JPM
SpringerLink / Bücher
1,480
Journal of business research : JBR
607
The journal of brand management : an international journal
565
The journal of product & brand management
386
Springer eBook Collection
331
Gabler Edition Wissenschaft
323
Springer eBook Collection / Business and Economics
319
Journal of retailing and consumer services
286
Research
248
Europäische Hochschulschriften / 5
197
Lehrbuch
183
European journal of marketing : EJM
127
Industrial marketing management : the international journal for industrial and high-tech firms
127
Marketing intelligence & planning
114
Psychology & marketing
114
Journal of strategic marketing
111
essentials
108
Journal of marketing communications
107
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
106
International journal of hospitality management
105
Asia Pacific journal of marketing and logistics
104
Innovatives Markenmanagement
104
Journal of marketing management : MM
101
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
100
Gabler Research
98
The IUP journal of brand management : IJBRM
92
Hamburger Schriften zur Marketingforschung
90
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
83
Journal of the Academy of Marketing Science
83
Journal of marketing
82
International journal of internet marketing and advertising : IJIMA
79
Neue betriebswirtschaftliche Forschung : Nbf
77
Journal of promotion management : innovations in planning and applied research
75
Schriftenreihe Studien zum Konsumentenverhalten
75
Marketing letters : a journal of research in marketing
70
DUV / Wirtschaftswissenschaft
69
Gabler-Edition Wissenschaft
68
International journal of advertising : the review of marketing communications
68
Journal of international consumer marketing
68
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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1
Role of advertising and promotion in brand equity creation
Nikabadi, Mohsen Shafiei
;
Safui, Morteza Akbarzadeh
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
Saved in:
2
Do stereotypes ignite polysemy and strengthen consumer-based brand equity?
Arora, Anshu
;
Wu, Jun
;
Brown, Ulysses J., III.
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 531-547
Persistent link: https://www.econbiz.de/10011433540
Saved in:
3
Investigating the use of sex in media promotion and advertising
Reichert, Tom
(
contributor
)
- In:
Journal of promotion management : JPM
Volume 13, Number 1/2
(
2007
)
Persistent link: https://www.econbiz.de/10004950670
Saved in:
4
Synergies of promotional products and print advertising in building brand equity for a new brand
McCarthy, Michael S.
;
Fram, Eugene H.
- In:
Journal of promotion management : JPM
14
(
2008
)
1/2
,
pp. 3-15
Persistent link: https://www.econbiz.de/10003810638
Saved in:
5
New brand worlds : college student consumer attitudes toward brand placement in films, television shows, songs, and video games
Sung, Yongjun
;
De Gregorio, Federico
- In:
Journal of promotion management : JPM
14
(
2008
)
1/2
,
pp. 85-101
Persistent link: https://www.econbiz.de/10003810660
Saved in:
6
Special issue: Alternative promotional approaches and their impact on traditional advertising
2008
Persistent link: https://www.econbiz.de/10003810676
Saved in:
7
Special double issue on celebrity endorsements and sponsorship sports, arts and event/tourism branding and promotions
2009
Persistent link: https://www.econbiz.de/10003884562
Saved in:
8
Joint advertising and brand congruity : effects on memory and attitudes
Lee, Sang Yeal
;
Shen, Fuyuan
- In:
Journal of promotion management : JPM
15
(
2009
)
4
,
pp. 484-498
Persistent link: https://www.econbiz.de/10003928842
Saved in:
9
Virtual product placement as a new approach to measure effectiveness of placements
McDonnell, John
;
Drennan, Judy
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 25-38
Persistent link: https://www.econbiz.de/10003974788
Saved in:
10
Brand placement in movies : the effect of film genre on viewer recognition
Park, Dong-jin
;
Berger, Bruce K.
- In:
Journal of promotion management : JPM
16
(
2010
)
4
,
pp. 428-444
Persistent link: https://www.econbiz.de/10008825725
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