//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of promotion management : JPM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Advertising and Price Signalin...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
82
Werbung
82
Advertising effects
55
Werbewirkung
55
Consumer behaviour
44
Konsumentenverhalten
44
advertising
20
Internet marketing
18
Online-Marketing
18
Brand image
12
Markenimage
12
Brand management
11
Markenführung
11
Celebrity endorsement
8
Celebrity-Werbung
8
Brand
7
Markenartikel
7
Cultural identity
6
Kulturelle Identität
6
Marketing management
6
Marketingmanagement
6
Public relations
6
Öffentlichkeitsarbeit
6
Green marketing
5
Product Placement
5
Product placement
5
advertising effectiveness
5
Öko-Marketing
5
Environmental consciousness
4
Perception
4
Psychology of advertising
4
Umweltbewusstsein
4
Wahrnehmung
4
Werbepsychologie
4
Advertising industry
3
Advertising media
3
Communication media
3
Gender
3
Geschlecht
3
International marketing
3
more ...
less ...
Online availability
All
Undetermined
49
Type of publication
All
Article
84
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
85
Aufsatz in Zeitschrift
85
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
85
Author
All
Muralidharan, Sidharth
3
Arora, Anshu
2
Kim, Eunice
2
Kim, Sojung
2
Park, Jin Seong
2
Park, Sejin
2
Phau, Ian
2
Abratt, Russell
1
Agheshlouei, Hamed
1
Ahern, Lee
1
Ahn, Hoyoung
1
Amyx, Douglas Alan
1
An, Soontae
1
Arora, Amit
1
Atkinson, Lucy Jane
1
Atli Geir Hallgrímsson
1
Attaran, Sharmin
1
Avery, Elizabeth Johnson
1
Bedingfield, Sid
1
Beerli-Palacio, Asunción
1
Belch, George E.
1
Belch, Michael A.
1
Bellman, Steven
1
Bellur, Saraswathi
1
Bernal, Jorge
1
Bhakar, Shailja
1
Bick, Geoff
1
Birch, Nancy J.
1
Blakemore, Jason
1
Brown, Ulysses J., III.
1
Brubaker, Pamela
1
Carlston, Donal E.
1
Chan, Agnes S.
1
Chan, Fanny Fong Yee
1
Cheung, Mei-chun
1
Choi, Hojoon
1
Choi, Sejung Marina
1
Chtourou, Saber
1
Culver, Jeffrey N.
1
Czarnecka, Barbara
1
more ...
less ...
Published in...
All
Journal of promotion management : JPM
MPRA Paper
466
CEPR Discussion Papers
299
CESifo Working Paper
288
CESifo working papers
261
Journal of advertising research
216
International journal of advertising : the review of marketing communications
215
International Journal of Quality & Reliability Management
214
NBER working paper series
214
CESifo Working Paper Series
201
Journal of business research : JBR
187
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising
185
Working paper / National Bureau of Economic Research, Inc.
176
Journal of advertising : official publication of the American Academy of Advertising
170
European Journal of Marketing
162
Working Paper
159
Journal of marketing communications
153
NBER Working Paper
151
Journal of Consumer Marketing
144
Working paper
142
Games and economic behavior
139
Discussion paper / Centre for Economic Policy Research
131
The TQM Magazine
129
Journal of economic theory
123
NBER Working Papers
121
Discussion paper / Tinbergen Institute
109
European journal of operational research : EJOR
109
Management science : journal of the Institute for Operations Research and the Management Sciences
107
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
98
Tinbergen Institute Discussion Paper
98
Tinbergen Institute Discussion Papers
97
CORE Discussion Papers
90
Economics letters
88
IZA Discussion Papers
88
International journal of industrial organization
88
Discussion paper
87
Young Consumers
83
ERIM Report Series Research in Management
82
Working Papers / NET Institute
82
more ...
less ...
Source
All
ECONIS (ZBW)
85
Showing
1
-
10
of
85
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Role of
advertising
and promotion in brand equity creation
Nikabadi, Mohsen Shafiei
;
Safui, Morteza Akbarzadeh
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
Saved in:
2
More isn't always better : exploring the influence of familiarity when using multiple celebrity endorsers
Thomas, Veronica L.
;
Fowler, Kendra
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 208-223
Persistent link: https://www.econbiz.de/10011305256
Saved in:
3
Magazine
advertising
: factors influencing the effectiveness of celebrity
advertising
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 139-166
Persistent link: https://www.econbiz.de/10009754907
Saved in:
4
Offensiveness of
advertising
with violent image appeal : a cross-cultural study
Waller, David S.
;
Deshpande, Sameer
;
Erdogan, B. Zafer
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 400-417
Persistent link: https://www.econbiz.de/10010198661
Saved in:
5
The future of creativity in
advertising
Belch, Michael A.
;
Belch, George E.
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 395-399
Persistent link: https://www.econbiz.de/10010198663
Saved in:
6
Differential effects of Chinese women's sexual self-schema on responses to sex appeal in
advertising
Cheung, Mei-chun
;
Chan, Agnes S.
;
McLaren-Hankin, Yvonne
; …
- In:
Journal of promotion management : JPM
19
(
2013
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10009787484
Saved in:
7
Synergies among
advertising
channels : an efficiency analysis
Stolyarova, Ekaterina
;
Rialp Criado, Josep
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 200-218
Persistent link: https://www.econbiz.de/10010373825
Saved in:
8
Identity distancing and targeted advertisements : the black sheep effect
Harmon-Kizer, Tracy R.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 321-348
Persistent link: https://www.econbiz.de/10011532969
Saved in:
9
Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna
;
Kitchen, Philip J.
;
Panopoulos, …
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
Saved in:
10
Can divine intervention aid in domestic violence prevention? : an analysis of bystanders'
advertising
attitudes and reporting intentions in India
Muralidharan, Sidharth
;
La Ferle, Carrie
;
Pookulangara, …
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011875315
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->