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The attitudes of middle class versus upper class male and female consumers regarding the effectiveness of celebrity endorsers
Premeaux, Shane R. - In: Journal of promotion management : JPM 15 (2009) 1/2, pp. 2-21
Persistent link: https://www.econbiz.de/10003884503
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Endorser weight and perceptions of brand attitude and intent to purchase
Westover, Michael Lea; Randle, Quint - In: Journal of promotion management : JPM 15 (2009) 1/2, pp. 57-73
Persistent link: https://www.econbiz.de/10003884506
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The depiction of female models in sport television commercials in the United States by degree of slenderness : an appraisal
Peterson, Robin T.; Xu, Bing; Limbu, Yam - In: Journal of promotion management : JPM 15 (2009) 1/2, pp. 184-203
Persistent link: https://www.econbiz.de/10003884538
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Toward a model to enhance synergy of out-of-home advertising media integration strategies
Roux, Amarentia Thérèse; Van der Waldt, De la Rey - In: Journal of promotion management : JPM 22 (2016) 3, pp. 386-402
Persistent link: https://www.econbiz.de/10011532981
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Advertising decision makers' and consumers' perceptions of media substitutability
Golob, Urša; Podnar, Klement - In: Journal of promotion management : JPM 21 (2015) 6, pp. 798-816
Persistent link: https://www.econbiz.de/10011433666
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Synergies of promotional products and print advertising in building brand equity for a new brand
McCarthy, Michael S.; Fram, Eugene H. - In: Journal of promotion management : JPM 14 (2008) 1/2, pp. 3-15
Persistent link: https://www.econbiz.de/10003810638
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New brand worlds : college student consumer attitudes toward brand placement in films, television shows, songs, and video games
Sung, Yongjun; De Gregorio, Federico - In: Journal of promotion management : JPM 14 (2008) 1/2, pp. 85-101
Persistent link: https://www.econbiz.de/10003810660
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Special issue: Alternative promotional approaches and their impact on traditional advertising
2008
Persistent link: https://www.econbiz.de/10003810676
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Joint advertising and brand congruity : effects on memory and attitudes
Lee, Sang Yeal; Shen, Fuyuan - In: Journal of promotion management : JPM 15 (2009) 4, pp. 484-498
Persistent link: https://www.econbiz.de/10003928842