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~isPartOf:"Journal of promotion management : JPM"
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Neuromarketing im Sport
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Sponsoring
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Sportmarketing
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Sports marketing
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Sport event
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Sportveranstaltung
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Consumer behaviour
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sponsorship
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Markenartikel
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Marketingmanagement
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Television advertising
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Spais, George S.
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Kim, Hyun-duck
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Journal of promotion management : JPM
International journal of sport management and marketing : IJSMM
171
Sport marketing quarterly : preferred journal of the Sport Marketing Association
167
International journal of sports marketing & sponsorship
152
Journal of sport management : the official journal of the North American Society of Sport Management
152
European Sport management quarterly : ESMQ
119
Sport management review
116
International Journal of Sports Marketing and Sponsorship
84
Journal of business research : JBR
65
SpringerLink / Bücher
49
European Journal of Marketing
36
Journal of advertising research
29
Psychology & marketing
29
International journal of sport finance
27
Springer eBook Collection
27
Journal of sports economics
26
Sport, Business and Management : an international journal ; SBM
26
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
24
International journal of advertising : the quarterly review of marketing communications
23
European journal of marketing : EJM
21
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
19
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
19
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
18
International journal of advertising : the review of marketing communications
17
Journal of consumer behaviour : an international research review
16
Journal of strategic marketing
16
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
16
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of marketing communications
15
Research
15
Sport, Business and Management: An International Journal
15
The journal of brand management : an international journal
15
Asia Pacific journal of marketing and logistics
14
Journal of marketing management : MM
14
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
14
Sport marketing in a global environment : strategic perspectives
13
The journal of business & industrial marketing
13
International sports marketing : principles and perspectives
12
Strategic Direction
12
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ECONIS (ZBW)
21
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1
The role of brand knowledge in determining
sponsorship
effectiveness
Donlan, Leah Kathleen
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10009754887
Saved in:
2
Special double issue on celebrity endorsements and
sponsorship
sports, arts and event/tourism branding and promotions
2009
Persistent link: https://www.econbiz.de/10003884562
Saved in:
3
Sport
sponsorship
: the impact of sponsor image on purchase intention of fans
Koronios, Konstantinos
;
Psiloutsikou, Marina
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
2
,
pp. 238-250
Persistent link: https://www.econbiz.de/10011522098
Saved in:
4
An analysis of stock market response to the IOC's commercial partnership : the case of the TOP partnership program
Kim, Hyun-duck
;
Jung, Changwook
;
Lee, Jeoung Hak
- In:
Journal of promotion management : JPM
19
(
2013
)
3
,
pp. 332-351
Persistent link: https://www.econbiz.de/10009787518
Saved in:
5
The evolution of scholarly research on
sponsorship
: expectations about the future of this research domain
Spais, George S.
;
Johnston, Margaret A.
- In:
Journal of promotion management : JPM
20
(
2014
)
3
,
pp. 267-290
Persistent link: https://www.econbiz.de/10010399910
Saved in:
6
Modeling the effects of
sponsorship
-linked marketing : when does memory matter?
DeGaris, Laurence
;
Kwak, Dae Hee
;
McDaniel, Stephen R.
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 320-339
Persistent link: https://www.econbiz.de/10011729559
Saved in:
7
Attenuating the negative effects of perceived incongruence in
sponsorship
: how message repetition can enhance evaluations of an "incongruent" sponsor
Dardis, Frank E.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 36-56
Persistent link: https://www.econbiz.de/10003884505
Saved in:
8
Olympic
sponsorship
activation and the creation of competitive advantage
Papadimitriou, Dimitra
;
Apostolopoulou, Artemisia
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 90-117
Persistent link: https://www.econbiz.de/10003884509
Saved in:
9
Sponsorship
leveraging case studies : Sydney 2000 Olympic Games
Tripodi, John A.
;
Hirons, Martin
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10003884527
Saved in:
10
Consumer response to sponsorships of the performing arts
Dalakas, Vassilis
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 204-211
Persistent link: https://www.econbiz.de/10003884540
Saved in:
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