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Journal of promotion management : JPM
Corporate communications : an international journal
191
Journal of communication management : an international journal
143
SpringerLink / Bücher
124
Journal of business ethics : JOBE
87
Journal of business research : JBR
82
The accounting review : a publication of the American Accounting Association
59
Public Relations : ein Handbuch
52
Corporate social responsibility and environmental management
45
Journal of accounting & economics
44
Corporate reputation review : an international journal
43
Research
42
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
41
Handbuch Unternehmenskommunikation
40
International journal of business communication : IJBC ; a publication of the Association of Business Communication
38
The global public relations handbook : theory, research, and practice
38
Journal of communication management
36
Springer eBook Collection
35
Routledge new directions in public relations and communication research
33
Europäische Hochschulschriften / 5
32
Journal of marketing communications
32
Exploring public relations
30
Management communication quarterly : an international journal
29
Studien zu Theorie und Praxis der Public Relations
29
Journal of accounting and public policy
28
Business strategy and the environment
27
PR-Praxis
27
Organisationskommunikation
25
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
25
Accounting, auditing & accountability journal
24
International journal of business communication : IJBC : a publication of the Association for Business Communication
24
Journal of business strategy
24
New media and public relations
23
Public Relations
23
The handbook of crisis communication
23
Accounting forum : advancing the interdisciplinary and global connection of accounting research
22
Business horizons
21
European journal of marketing : EJM
21
Nonprofit-PR
20
Europäische Kulturen in der Wirtschaftskommunikation
19
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ECONIS (ZBW)
35
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1
Key elements in building relationships in the higher education services context
Schlesinger, Walesska
;
Cervera, Amparo
;
Ángeles Iniesta, M.
- In:
Journal of promotion management : JPM
21
(
2015
)
4
,
pp. 475-491
Persistent link: https://www.econbiz.de/10011433489
Saved in:
2
Holiday destination
image
and personality of a Greek island during an economic recession period and the intermediate effect of the utilitarian and non-utilitarian needs
Zacharia, Anastasia
;
Spais, George
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 769-790
Persistent link: https://www.econbiz.de/10011799600
Saved in:
3
Evolution of corporate social responsibility : a content analysis of United States magazine advertising, 1980-2009
Lee, Jaejin
;
Rim, Hyejoon
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 555-577
Persistent link: https://www.econbiz.de/10011979115
Saved in:
4
Linking CSR communication activities to consumer brand evaluations : an examination of mediating and moderating factors linking CSR communication to brand evaluations
Venger, Olesya
;
Pomirleanu, Nadia
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 675-693
Persistent link: https://www.econbiz.de/10011979192
Saved in:
5
Brand personality usage in crisis communication in Facebook
Han, Jiyoon
;
Sung, Yoon Hi
;
Kim, Dong Hoo
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 798-819
Persistent link: https://www.econbiz.de/10011979242
Saved in:
6
Does being social matter? : effects of enabled commenting on credibility and brand attitude in social media
Hayes, Rebecca A.
;
Carr, Caleb T.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 371-390
Persistent link: https://www.econbiz.de/10011305220
Saved in:
7
Corporate communication or McCommunication? : considering a McDonaldization of corporate communication hypothesis
Verhoeven, Piet
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 267-277
Persistent link: https://www.econbiz.de/10011305243
Saved in:
8
What and how to communicate CSR? : the role of CSR fit, modality interactivity, and message interactivity on social networking sites
Go, Eun
;
Bortree, Denise Sevick
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 727-747
Persistent link: https://www.econbiz.de/10011799589
Saved in:
9
Understanding "native advertising" from the perspective of communication strategies
Wang, Ye
;
Li, You
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 913-929
Persistent link: https://www.econbiz.de/10011799633
Saved in:
10
Linking worldview, relationship attitudes, and behavioral outcomes : implications for the study and practice of public relations
Bruning, Stephen D.
;
Lambe, Kathryn E.
- In:
Journal of promotion management : JPM
14
(
2008
)
3/4
,
pp. 139-151
Persistent link: https://www.econbiz.de/10003825688
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