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Hegemonic masculinity in hip-hop music? : difference in brand mention in rap music based on the rapper's gender
Mohammed-Baksh, Sufyan; Callison, Coy - In: Journal of promotion management : JPM 21 (2015) 3, pp. 351-370
Persistent link: https://www.econbiz.de/10011305224
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Must be the music : examining the placement effects of character-brand association and brand prestige on consumer brand interest within the music video context
Thornton, Corliss; Burkhalter, Janée - In: Journal of promotion management : JPM 21 (2015) 1, pp. 126-141
Persistent link: https://www.econbiz.de/10011305335
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"Listening to Maybach in My Maybach" : evolution of product mention in music across the millennium's first decade
Baksh-Mohammed, Sufyan; Callison, Coy - In: Journal of promotion management : JPM 20 (2014) 1, pp. 20-35
Persistent link: https://www.econbiz.de/10010343559
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Is background music effective on retail websites?
Wang, Liz; Baker, Julie; Wakefield, Kirk; Wakefield, Robin - In: Journal of promotion management : JPM 23 (2017) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10011729452
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Name dropping and product mentions : branding in popular music lyrics
Craig, Clay; Flynn, Mark A.; Holody, Kyle J. - In: Journal of promotion management : JPM 23 (2017) 2, pp. 258-276
Persistent link: https://www.econbiz.de/10011729551