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Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements
Valdimar Sigurdsson; Menon, R. G. Vishnu; Atli Geir … - In: Journal of promotion management : JPM 24 (2018) 5, pp. 694-714
Persistent link: https://www.econbiz.de/10011979196
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Hispanic-Americans, mobile advertising and mobile services
Korgaonkar, Pradeep; Petrescu, Maria; Karson, Eric - In: Journal of promotion management : JPM 21 (2015) 1, pp. 107-125
Persistent link: https://www.econbiz.de/10011304627
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Do mobile phone service consumers in the US have media preference as their source of information on competing mobile phone service plans?
Tesfom, Goitom; Birch, Nancy J.; Culver, Jeffrey N. - In: Journal of promotion management : JPM 24 (2018) 4, pp. 578-599
Persistent link: https://www.econbiz.de/10011979182
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Modeling the impact of parasocial interactions with media characters on brand placement effects
Schramm, Holger; Knoll, Johannes - In: Journal of promotion management : JPM 21 (2015) 5, pp. 548-565
Persistent link: https://www.econbiz.de/10011433545
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E-mail advertising in Syria : assessing beliefs, attitudes, and behaviors
Mahmoud, Ali Bassam - In: Journal of promotion management : JPM 21 (2015) 6, pp. 649-665
Persistent link: https://www.econbiz.de/10011433602
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Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach
Attaran, Sharmin; Notarantonio, Elaine M.; Quigley, … - In: Journal of promotion management : JPM 21 (2015) 6, pp. 703-720
Persistent link: https://www.econbiz.de/10011433639
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Effect of message interactivity on product attitudes and purchase intentions
Ott, Holly K.; Vafeiadis, Michail; Kumble, Sushma; … - In: Journal of promotion management : JPM 22 (2016) 1, pp. 89-106
Persistent link: https://www.econbiz.de/10011522049
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Promoting giving campaigns in university websites : a cross-cultural comparison between the United States and South Korea
Kim, Yeojin; Kim, Hyuksoo; Lee, Doohwang; Ahn, Jungsun - In: Journal of promotion management : JPM 22 (2016) 1, pp. 122-136
Persistent link: https://www.econbiz.de/10011522069
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Understanding non-profit and for-profit social marketing on social media : the case of anti-texting while driving
Lou, Chen; Alhabash, Saleem - In: Journal of promotion management : JPM 24 (2018) 4, pp. 484-510
Persistent link: https://www.econbiz.de/10011979102
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Brand personality usage in crisis communication in Facebook
Han, Jiyoon; Sung, Yoon Hi; Kim, Dong Hoo - In: Journal of promotion management : JPM 24 (2018) 6, pp. 798-819
Persistent link: https://www.econbiz.de/10011979242