//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of promotion management : JPM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Towards the formation of conse...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
67
Markenführung
67
Consumer behaviour
50
Konsumentenverhalten
50
Brand image
38
Markenimage
38
Brand
29
Markenartikel
29
Advertising effects
28
Werbewirkung
28
Internet marketing
18
Online-Marketing
18
Product Placement
15
Product placement
15
Advertising
12
Werbung
12
Social Web
10
Social web
10
Marketing management
9
Marketingmanagement
9
product placement
7
Sales promotion
6
Verkaufsförderung
6
Beziehungsmarketing
5
Online retailing
5
Online-Handel
5
Relationship marketing
5
USA
5
United States
5
social media
5
Designation of origin
4
Herkunftsbezeichnung
4
Music
4
Music industry
4
Musik
4
Musikwirtschaft
4
Public relations
4
Sportmarketing
4
Sports marketing
4
promotion
4
more ...
less ...
Online availability
All
Undetermined
30
Type of publication
All
Article
68
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
71
Aufsatz in Zeitschrift
71
Collection of articles of several authors
3
Sammelwerk
3
Language
All
English
71
Author
All
Arli, Denni
2
Arora, Anshu
2
Callison, Coy
2
Chung, Hwiman
2
Dardis, Frank E.
2
Kim, Eunice
2
Lee, Sang Yeal
2
McMillan, Sally J.
2
Melanthiou, Yioula
2
Park, Jae Hee
2
Phau, Ian
2
Schmierbach, Mike
2
Agheshlouei, Hamed
1
Ahern, Lee
1
Ahmed, Zafar U.
1
Ahn, Euijin
1
Akturan, Ulun
1
Alessandri, Susan Westcott
1
Anderson, Ronald
1
Arora, Amit
1
Attaran, Sharmin
1
Baack, Daniel W.
1
Baksh-Mohammed, Sufyan
1
Barnes, Liz
1
Bellur, Saraswathi
1
Berger, Bruce K.
1
Bernal, Jorge
1
Bhat, Savita
1
Bissell, Kimberly
1
Bozbay, Zehra
1
Brown, Ulysses J., III.
1
Bui, M̃y
1
Burkhalter, Janée
1
Calderon-Monge, Esther
1
Carr, Caleb T.
1
Chakraborty, Uttam
1
Chang, Yu-ting
1
Cheah, Isaac
1
Chen, Huan
1
Cistulli, Mark
1
more ...
less ...
Published in...
All
Journal of promotion management : JPM
Journal of business research : JBR
655
The journal of brand management : an international journal
632
The journal of product & brand management
397
SpringerLink / Bücher
346
Journal of retailing and consumer services
314
Psychology & marketing
155
European journal of marketing : EJM
145
Journal of Product & Brand Management
134
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
127
Journal of marketing research : JMR
117
Journal of strategic marketing
114
Marketing intelligence & planning
114
Journal of advertising research
112
Journal of marketing
111
Industrial marketing management : the international journal for industrial and high-tech firms
110
Journal of marketing management : MM
110
Journal of marketing communications
109
Asia Pacific journal of marketing and logistics
108
International journal of hospitality management
108
NBER working paper series
100
Strategic Direction
100
The IUP journal of brand management : IJBRM
96
Springer eBook Collection
93
Journal of the Academy of Marketing Science
92
Innovatives Markenmanagement
90
The Trademark reporter
85
Working paper / National Bureau of Economic Research, Inc.
84
Marketing letters : a journal of research in marketing
83
Journal of fashion marketing and management
78
Research
77
International journal of internet marketing and advertising : IJIMA
76
Journal of promotion management : innovations in planning and applied research
76
NBER Working Paper
76
Markenartikel : das Magazin für Markenführung
75
Journal of international consumer marketing
73
International journal of advertising : the review of marketing communications
69
International marketing review
68
Marketing : ZFP ; journal of research and management
68
Tourism management : research, policies, practice
68
more ...
less ...
Source
All
ECONIS (ZBW)
71
Showing
1
-
10
of
71
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 376-397
Persistent link: https://www.econbiz.de/10011875430
Saved in:
2
Brand
and price : key signals when opening a franchise outlet
Calderon-Monge, Esther
;
Huerta-Zavala, Pilar
- In:
Journal of promotion management : JPM
21
(
2015
)
4
,
pp. 416-431
Persistent link: https://www.econbiz.de/10011433399
Saved in:
3
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
4
Brand
lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
5
Investigating the advertising antecedents to and consequences of
brand
experience
Roswinanto, Widyarso
;
Strutton, David
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 607-627
Persistent link: https://www.econbiz.de/10010467260
Saved in:
6
External
brand
placement : the effects on game players' processing of an in-game
brand
Kim, Eunice
;
Eastin, Matthew S.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
Saved in:
7
Hegemonic masculinity in hip-hop music? : difference in
brand
mention in rap music based on the rapper's gender
Mohammed-Baksh, Sufyan
;
Callison, Coy
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 351-370
Persistent link: https://www.econbiz.de/10011305224
Saved in:
8
Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.
;
Schmierbach, Mike
;
Ahern, Lee
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
Saved in:
9
The role of
brand
knowledge in determining sponsorship effectiveness
Donlan, Leah Kathleen
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10009754887
Saved in:
10
Creating online
brand
personality : the role of personal difference
Chung, Hwiman
;
Ahn, Euijin
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 167-187
Persistent link: https://www.econbiz.de/10009754903
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->