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Investigating the advertising antecedents to and consequences of brand experience
Roswinanto, Widyarso; Strutton, David - In: Journal of promotion management : JPM 20 (2014) 5, pp. 607-627
Persistent link: https://www.econbiz.de/10010467260
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Synergies of promotional products and print advertising in building brand equity for a new brand
McCarthy, Michael S.; Fram, Eugene H. - In: Journal of promotion management : JPM 14 (2008) 1/2, pp. 3-15
Persistent link: https://www.econbiz.de/10003810638
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New brand worlds : college student consumer attitudes toward brand placement in films, television shows, songs, and video games
Sung, Yongjun; De Gregorio, Federico - In: Journal of promotion management : JPM 14 (2008) 1/2, pp. 85-101
Persistent link: https://www.econbiz.de/10003810660
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Special issue: Alternative promotional approaches and their impact on traditional advertising
2008
Persistent link: https://www.econbiz.de/10003810676
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Joint advertising and brand congruity : effects on memory and attitudes
Lee, Sang Yeal; Shen, Fuyuan - In: Journal of promotion management : JPM 15 (2009) 4, pp. 484-498
Persistent link: https://www.econbiz.de/10003928842
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Virtual product placement as a new approach to measure effectiveness of placements
McDonnell, John; Drennan, Judy - In: Journal of promotion management : JPM 16 (2010) 1/2, pp. 25-38
Persistent link: https://www.econbiz.de/10003974788
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Brand placement in movies : the effect of film genre on viewer recognition
Park, Dong-jin; Berger, Bruce K. - In: Journal of promotion management : JPM 16 (2010) 4, pp. 428-444
Persistent link: https://www.econbiz.de/10008825725
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Role of the Internet site in the promotion management of sports teams and franchise brands
McClung, Steven; Eveland, Vicki; Sweeney, Daniel; … - In: Journal of promotion management : JPM 18 (2012) 2, pp. 169-188
Persistent link: https://www.econbiz.de/10009560052
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Brand and price : key signals when opening a franchise outlet
Calderon-Monge, Esther; Huerta-Zavala, Pilar - In: Journal of promotion management : JPM 21 (2015) 4, pp. 416-431
Persistent link: https://www.econbiz.de/10011433399