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Sales promotion
41
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Journal of promotion management : JPM
The journal of gambling business and economics
131
Journal of business research : JBR
92
Applied economics
85
Journal of retailing and consumer services
70
NBER working paper series
64
Economics letters
60
Working paper / National Bureau of Economic Research, Inc.
56
NBER Working Paper
54
Journal of economic behavior & organization : JEBO
49
Journal of retailing
46
International journal of hospitality management
43
Discussion paper series / IZA
39
Journal of sports economics
37
Applied economics letters
36
Journal of marketing research : JMR
36
Journal of risk and uncertainty : JRU
36
International journal of sport finance
35
CESifo working papers
34
Management science : journal of the Institute for Operations Research and the Management Sciences
34
The journal of prediction markets
34
European journal of operational research : EJOR
32
Journal of economic theory
29
IZA Discussion Paper
27
Public finance review : PFR
27
Journal of behavioral decision making
25
Journal of marketing
25
Journal of travel and tourism marketing
25
National tax journal
25
SpringerLink / Bücher
24
Southern economic journal
23
The Oxford handbook of the economics of gambling
23
Working paper
23
Marketing letters : a journal of research in marketing
22
The economic journal : the journal of the Royal Economic Society
22
CESifo Working Paper
21
Discussion paper
21
Journal of economic psychology : research in economic psychology and behavioral economics
21
Discussion paper / Centre for Economic Policy Research
20
International journal of contemporary hospitality management
20
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ECONIS (ZBW)
42
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1
Promotional competitions : a taxonomy of campaign framing choices integrating economic, informational, and affective objectives
Ogden, Steve
;
Minahan, Stella
;
Bednall, David
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 449-480
Persistent link: https://www.econbiz.de/10011799255
Saved in:
2
Role of advertising and promotion in brand equity creation
Nikabadi, Mohsen Shafiei
;
Safui, Morteza Akbarzadeh
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
Saved in:
3
Meta-analysis of the long- and short-term effects of sales promotions on consumer behavior
Santini, Fernando de Oliveira
;
Vieira, Valter Afonso
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 425-442
Persistent link: https://www.econbiz.de/10011532994
Saved in:
4
Promoting products through volume discount : evidence from Malaysia
Iranmanesh, Mohammad
;
Jayaraman, K.
;
Imrie, Brian Charles
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10011522041
Saved in:
5
Sales promotion, premiums, and young people in the 21th century
Te'eni-Harari, Tali
- In:
Journal of promotion management : JPM
14
(
2008
)
1/2
,
pp. 17-30
Persistent link: https://www.econbiz.de/10003810643
Saved in:
6
What a hassle! : consumer perceptions of costs associated with sales promotions
O'Curry Fogel, Suzanne
;
Green Thornton, Corliss
- In:
Journal of promotion management : JPM
14
(
2008
)
1/2
,
pp. 31-44
Persistent link: https://www.econbiz.de/10003810645
Saved in:
7
Special issue: Alternative promotional approaches and their impact on traditional advertising
2008
Persistent link: https://www.econbiz.de/10003810676
Saved in:
8
Competitive positioning of promotional products sources based on client perceptions and experience
Cooper, Majorie J.
- In:
Journal of promotion management : JPM
14
(
2008
)
3/4
,
pp. 375-389
Persistent link: https://www.econbiz.de/10003825726
Saved in:
9
Special double issue on public relations research and practice
2008
Persistent link: https://www.econbiz.de/10003825728
Saved in:
10
Types of word-of-mouth messages : information search and credence-based services
Patti, Charles H.
;
Chen, Chia H.
- In:
Journal of promotion management : JPM
15
(
2009
)
3
,
pp. 357-381
Persistent link: https://www.econbiz.de/10003903726
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