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~isPartOf:"Journal of promotion management : JPM"
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Advertising
82
Werbung
82
Advertising effects
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Consumer behaviour
44
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advertising
20
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Journal of promotion management : JPM
Journal of advertising research
247
International journal of advertising : the review of marketing communications
215
Journal of business research : JBR
202
International journal of advertising : the quarterly review of marketing communications
187
Journal of advertising
185
Journal of advertising : official publication of the American Academy of Advertising
174
Journal of marketing communications
152
European Journal of Marketing
148
Journal of Consumer Marketing
139
Discussion paper series / IZA
101
Management science : journal of the Institute for Operations Research and the Management Sciences
94
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
89
NBER working paper series
87
IZA Discussion Papers
85
Journal of marketing
85
Young Consumers
84
European journal of operational research : EJOR
76
Journal of historical research in marketing
74
Journal of retailing and consumer services
70
European journal of marketing : EJM
69
Marketing Science
69
NBER Working Paper
68
Journal of promotion management : innovations in planning and applied research
67
Journal of marketing research : JMR
66
SpringerLink / Bücher
66
Working paper / National Bureau of Economic Research, Inc.
64
International Marketing Review
63
Psychology & marketing
62
IZA Discussion Paper
61
International journal of internet marketing and advertising : IJIMA
61
Strategic Direction
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
CESifo working papers
58
International journal of industrial organization
56
Journal of Product & Brand Management
56
Jahrbuch der Absatz- und Verbrauchsforschung
55
Discussion paper / Centre for Economic Policy Research
52
Journal of current issues and research in advertising : JCIRA
51
Journal of Services Marketing
50
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ECONIS (ZBW)
85
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1
Effectiveness of indecent
language
in
advertising
on young adult consumer attitudes and purchase intent
Ilicic, Jasmina
;
Blakemore, Jason
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 614-629
Persistent link: https://www.econbiz.de/10011433573
Saved in:
2
Role of
advertising
and promotion in brand equity creation
Nikabadi, Mohsen Shafiei
;
Safui, Morteza Akbarzadeh
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
Saved in:
3
More isn't always better : exploring the influence of familiarity when using multiple celebrity endorsers
Thomas, Veronica L.
;
Fowler, Kendra
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 208-223
Persistent link: https://www.econbiz.de/10011305256
Saved in:
4
Magazine
advertising
: factors influencing the effectiveness of celebrity
advertising
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 139-166
Persistent link: https://www.econbiz.de/10009754907
Saved in:
5
Offensiveness of
advertising
with violent image appeal : a cross-cultural study
Waller, David S.
;
Deshpande, Sameer
;
Erdogan, B. Zafer
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 400-417
Persistent link: https://www.econbiz.de/10010198661
Saved in:
6
The future of creativity in
advertising
Belch, Michael A.
;
Belch, George E.
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 395-399
Persistent link: https://www.econbiz.de/10010198663
Saved in:
7
Differential effects of Chinese women's sexual self-schema on responses to sex appeal in
advertising
Cheung, Mei-chun
;
Chan, Agnes S.
;
McLaren-Hankin, Yvonne
; …
- In:
Journal of promotion management : JPM
19
(
2013
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10009787484
Saved in:
8
Synergies among
advertising
channels : an efficiency analysis
Stolyarova, Ekaterina
;
Rialp Criado, Josep
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 200-218
Persistent link: https://www.econbiz.de/10010373825
Saved in:
9
Identity distancing and targeted advertisements : the black sheep effect
Harmon-Kizer, Tracy R.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 321-348
Persistent link: https://www.econbiz.de/10011532969
Saved in:
10
Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna
;
Kitchen, Philip J.
;
Panopoulos, …
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
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