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~isPartOf:"Journal of promotion management : JPM"
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Advertising
82
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82
Advertising effects
56
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44
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advertising
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Journal of promotion management : JPM
Journal of advertising research
253
International journal of advertising : the review of marketing communications
210
International journal of advertising : the quarterly review of marketing communications
192
Journal of business research : JBR
190
Journal of advertising : official publication of the American Academy of Advertising
178
Journal of advertising
176
Journal of marketing communications
155
European journal of operational research : EJOR
123
NBER working paper series
123
Applied economics
121
Working paper / National Bureau of Economic Research, Inc.
113
NBER Working Paper
108
Management science : journal of the Institute for Operations Research and the Management Sciences
99
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of productivity analysis
84
Economics letters
80
Discussion paper / Centre for Economic Policy Research
77
Journal of marketing
76
European journal of marketing : EJM
74
Journal of historical research in marketing
74
Marketing Science
69
Journal of marketing research : JMR
68
International journal of industrial organization
66
Journal of promotion management : innovations in planning and applied research
64
Journal of retailing and consumer services
63
CESifo working papers
62
International journal of internet marketing and advertising : IJIMA
61
SpringerLink / Bücher
61
American journal of agricultural economics
60
Psychology & marketing
58
Jahrbuch der Absatz- und Verbrauchsforschung
57
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
Journal of current issues and research in advertising : JCIRA
52
MPRA Paper
52
Southern economic journal
51
Working paper
50
Health marketing quarterly
49
Journal of current issues and research in advertising
47
Marketing : ZFP ; journal of research and management
45
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ECONIS (ZBW)
86
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86
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1
Dramaturgy of a campaign : viewing the
advertising
agency process as a theatrical production
Meyer, Heather M.
;
Schulz, Steven A.
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 504-520
Persistent link: https://www.econbiz.de/10011799264
Saved in:
2
The future of creativity in
advertising
Belch, Michael A.
;
Belch, George E.
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 395-399
Persistent link: https://www.econbiz.de/10010198663
Saved in:
3
Service quality of
advertising
and promotions agencies in South Africa
Quebra, Bruno
;
Bick, Geoff
;
Abratt, Russell
- In:
Journal of promotion management : JPM
19
(
2013
)
5
,
pp. 605-628
Persistent link: https://www.econbiz.de/10010233251
Saved in:
4
Korean
advertising
practitioners' perspectives on celebrity endorsement
Um, Nam-Hyun
;
Lee, Wei-Na
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 33-54
Persistent link: https://www.econbiz.de/10011304632
Saved in:
5
Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach
Attaran, Sharmin
;
Notarantonio, Elaine M.
;
Quigley, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 703-720
Persistent link: https://www.econbiz.de/10011433639
Saved in:
6
Advertising
decision makers' and consumers' perceptions of media substitutability
Golob, Urša
;
Podnar, Klement
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 798-816
Persistent link: https://www.econbiz.de/10011433666
Saved in:
7
Evolution of corporate social responsibility : a content analysis of United States magazine
advertising
, 1980-2009
Lee, Jaejin
;
Rim, Hyejoon
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 555-577
Persistent link: https://www.econbiz.de/10011979115
Saved in:
8
Key factors in understanding trends in Hollywood product placements from 2005 to 2015
Seipel, Melissa
;
Freeman, Jason
;
Brubaker, Pamela
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 755-773
Persistent link: https://www.econbiz.de/10011979228
Saved in:
9
Identity distancing and targeted advertisements : the black sheep effect
Harmon-Kizer, Tracy R.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 321-348
Persistent link: https://www.econbiz.de/10011532969
Saved in:
10
Role of
advertising
and promotion in brand equity creation
Nikabadi, Mohsen Shafiei
;
Safui, Morteza Akbarzadeh
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
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