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Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah; Phau, Ian; Cheah, Isaac - In: Journal of promotion management : JPM 24 (2018) 3, pp. 376-397
Persistent link: https://www.econbiz.de/10011875430
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The mediating role of customer relationship on the social media marketing and purchase intention relationship with special reference to luxury fashion brands
Gautam, Vikas; Sharma, Vikram - In: Journal of promotion management : JPM 23 (2017) 6, pp. 872-888
Persistent link: https://www.econbiz.de/10011799628
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Segmenting markets along multiple dimensions of luxury value : the case of India
Srivastava, R. K.; Bhanot, Sandeep; Srinivasan, R. - In: Journal of promotion management : JPM 22 (2016) 1, pp. 175-193
Persistent link: https://www.econbiz.de/10011522080
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Chinese luxury consumers : motivation, attitude and behavior
Wang, Ying; Sun, Shaojing; Song, Yiping - In: Journal of promotion management : JPM 17 (2011) 3, pp. 345-359
Persistent link: https://www.econbiz.de/10009316321
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Explaining love of wine brands
Loureiro, Sandra Maria Correia; Kaufmann, Hans Rüdiger - In: Journal of promotion management : JPM 18 (2012) 3, pp. 329-343
Persistent link: https://www.econbiz.de/10009621071
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Special issue: Marketing communication of brands and products in the new era
Melanthiou, Yioula (contributor) - 2012
Persistent link: https://www.econbiz.de/10009621083
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Guest editorial: Marketing communication of brands and products in the new era
Melanthiou, Yioula - In: Journal of promotion management : JPM 18 (2012) 3, pp. 275-277
Persistent link: https://www.econbiz.de/10009621086
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Social media, social me : a content analysis of beauty companies’ use of Facebook in marketing and branding
Shen, Bin; Bissell, Kimberly - In: Journal of promotion management : JPM 19 (2013) 5, pp. 629-651
Persistent link: https://www.econbiz.de/10010233245
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Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K. - In: Journal of promotion management : JPM 22 (2016) 3, pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
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Conceptualization of brand experience in an event marketing context
Tafesse, Wondwesen - In: Journal of promotion management : JPM 22 (2016) 1, pp. 34-48
Persistent link: https://www.econbiz.de/10011522019