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~isPartOf:"Journal of promotion management : JPM"
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Brand management
67
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Journal of promotion management : JPM
Journal of business research : JBR
749
The journal of brand management : an international journal
633
The journal of product & brand management
412
Journal of retailing and consumer services
369
SpringerLink / Bücher
354
Tourism management : research, policies, practice
209
Psychology & marketing
178
Journal of Product & Brand Management
176
European journal of marketing : EJM
157
Asia Pacific journal of marketing and logistics
142
Journal of marketing management : MM
141
Journal of travel and tourism marketing
141
Journal of marketing communications
133
International journal of hospitality management
132
Marketing intelligence & planning
130
Journal of strategic marketing
128
Strategic Direction
123
Industrial marketing management : the international journal for industrial and high-tech firms
122
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
119
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
107
Springer eBook Collection
106
The IUP journal of brand management : IJBRM
104
Journal of marketing
103
Journal of the Academy of Marketing Science
99
Journal of Cultural Heritage Management and Sustainable Development
94
Journal of fashion marketing and management
91
Journal of international consumer marketing
91
Innovatives Markenmanagement
89
Journal of advertising research
89
International marketing review
88
Tourism management perspectives : TMP
87
Marketing letters : a journal of research in marketing
85
Journal of promotion management : innovations in planning and applied research
84
International journal of internet marketing and advertising : IJIMA
83
Research
82
The journal of consumer marketing
81
European Journal of Marketing
80
Journal of global marketing
79
International journal of advertising : the review of marketing communications
78
Journal of marketing research : JMR
78
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ECONIS (ZBW)
78
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1
The construction of tourist space by public administration and institutional communication : the image of the brand Andalucía as a tourist destination
Martinez-Garcia, Esther
;
Nicolás, Miguel Ángel
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 181-199
Persistent link: https://www.econbiz.de/10010373827
Saved in:
2
Investigating the advertising antecedents to and consequences of brand experience
Roswinanto, Widyarso
;
Strutton, David
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 607-627
Persistent link: https://www.econbiz.de/10010467260
Saved in:
3
Synergies of promotional products and print advertising in building brand equity for a new brand
McCarthy, Michael S.
;
Fram, Eugene H.
- In:
Journal of promotion management : JPM
14
(
2008
)
1/2
,
pp. 3-15
Persistent link: https://www.econbiz.de/10003810638
Saved in:
4
Brand and price : key signals when opening a franchise outlet
Calderon-Monge, Esther
;
Huerta-Zavala, Pilar
- In:
Journal of promotion management : JPM
21
(
2015
)
4
,
pp. 416-431
Persistent link: https://www.econbiz.de/10011433399
Saved in:
5
A green picture is worth a thousand words? : effects of visual and textual environmental appeals in advertising and the moderating role of product involvement
Xue, Fei
;
Muralidharan, Sidharth
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011304628
Saved in:
6
Role of advertising and promotion in brand equity creation
Nikabadi, Mohsen Shafiei
;
Safui, Morteza Akbarzadeh
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
Saved in:
7
External brand placement : the effects on game players' processing of an in-game brand
Kim, Eunice
;
Eastin, Matthew S.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
Saved in:
8
Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.
;
Schmierbach, Mike
;
Ahern, Lee
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
Saved in:
9
Global force for branding : a study of attitudes, intentions, the military, and the wars overseas
Cistulli, Mark
;
Jacobs, Randy D.
;
Snyder, Jason
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 190-207
Persistent link: https://www.econbiz.de/10011305258
Saved in:
10
Must be the music : examining the placement effects of character-brand association and brand prestige on consumer brand interest within the music video context
Thornton, Corliss
;
Burkhalter, Janée
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 126-141
Persistent link: https://www.econbiz.de/10011305335
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