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Advertising effects
116
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Advertising
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Consumer behaviour
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Journal of promotion management : JPM
Journal of advertising research
421
NBER working paper series
319
Journal of business research : JBR
313
Journal of advertising : official publication of the American Academy of Advertising
305
International journal of advertising : the quarterly review of marketing communications
276
Working paper / National Bureau of Economic Research, Inc.
260
Energy economics
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NBER Working Paper
258
International journal of advertising : the review of marketing communications
254
Journal of marketing communications
229
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Journal of advertising
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Finance research letters
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International review of financial analysis
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Management science : journal of the Institute for Operations Research and the Management Sciences
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International review of economics & finance : IREF
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European Journal of Marketing
143
Discussion paper series / IZA
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Journal of Consumer Marketing
136
Discussion papers / CEPR
135
Economics letters
134
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
133
The North American journal of economics and finance : a journal of financial economics studies
127
Research policy : policy, management and economic studies of science, technology and innovation
125
Journal of retailing and consumer services
118
Journal of international money and finance
115
Applied economics letters
112
SpringerLink / Bücher
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Journal of marketing research : JMR
109
European journal of marketing : EJM
107
Research in international business and finance
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ECONIS (ZBW)
148
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1
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148
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1
Does celebrity image congruence influences brand attitude and purchase intention?
Paul, Justin
;
Bhakar, Shailja
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 153-177
Persistent link: https://www.econbiz.de/10011875367
Saved in:
2
Effects of patriotism and celebrity endorsement in military
advertising
Park, Sejin
;
Avery, Elizabeth Johnson
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 605-619
Persistent link: https://www.econbiz.de/10011631923
Saved in:
3
Reverse transfer effect of celebrity-product congruence on the celebrity's perceived credibility
Yoo, Jae-Woong
;
Jin, Young Ju
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 666-684
Persistent link: https://www.econbiz.de/10011433611
Saved in:
4
More isn't always better : exploring the influence of familiarity when using multiple celebrity endorsers
Thomas, Veronica L.
;
Fowler, Kendra
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 208-223
Persistent link: https://www.econbiz.de/10011305256
Saved in:
5
Magazine
advertising
: factors influencing the effectiveness of celebrity
advertising
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 139-166
Persistent link: https://www.econbiz.de/10009754907
Saved in:
6
The attitudes of middle class versus upper class male and female consumers regarding the effectiveness of celebrity endorsers
Premeaux, Shane R.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 2-21
Persistent link: https://www.econbiz.de/10003884503
Saved in:
7
Investigating the
advertising
antecedents to and consequences of brand experience
Roswinanto, Widyarso
;
Strutton, David
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 607-627
Persistent link: https://www.econbiz.de/10010467260
Saved in:
8
Are they celebrity followers? : examining the third-person perception of celebrity-endorsed
advertising
Pan, Po-Lin
;
Meng, Juan
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 233-250
Persistent link: https://www.econbiz.de/10011875383
Saved in:
9
Korean
advertising
practitioners' perspectives on celebrity endorsement
Um, Nam-Hyun
;
Lee, Wei-Na
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 33-54
Persistent link: https://www.econbiz.de/10011304632
Saved in:
10
Celebrity endorsement for nonprofit organizations : the role of celebrity motive attribution and spontaneous judgment of celebrity-cause incongruence
Park, Sunyoung
;
Cho, Moonhee
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 224-245
Persistent link: https://www.econbiz.de/10011305252
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