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Brand and price : key signals when opening a franchise outlet
Calderon-Monge, Esther; Huerta-Zavala, Pilar - In: Journal of promotion management : JPM 21 (2015) 4, pp. 416-431
Persistent link: https://www.econbiz.de/10011433399
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Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K. - In: Journal of promotion management : JPM 22 (2016) 3, pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
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Assessing brand origin recognition accuracy and its antecedents in a developing country
Tjiptono, Fandy; Arli, Denni; Dewi Retno Rosari, … - In: Journal of promotion management : JPM 21 (2015) 6, pp. 631-648
Persistent link: https://www.econbiz.de/10011433590
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The power of promoting healthy brands : familiarity in healthy product decision making
Bui, M̃y; Kemp, Elyria; Hamilton, Mitchell - In: Journal of promotion management : JPM 21 (2015) 6, pp. 739-759
Persistent link: https://www.econbiz.de/10011433651
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Twenty-five years after the fall of the Berlin Wall : an empirical revisit of West German consumers' attitudes toward products and brands from former East Germany
Ahmed, Zafar U.; Hinck, Wolfgang; Felix, Reto - In: Journal of promotion management : JPM 24 (2018) 6, pp. 895-910
Persistent link: https://www.econbiz.de/10011979301
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External brand placement : the effects on game players' processing of an in-game brand
Kim, Eunice; Eastin, Matthew S. - In: Journal of promotion management : JPM 21 (2015) 3, pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
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Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.; Schmierbach, Mike; Ahern, Lee; … - In: Journal of promotion management : JPM 21 (2015) 3, pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
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Metaphor as visual thinking in advertising and its effects : focus on brand familiarity and product involvement
Kim, Soojin; Kim, Jihye; Kim, Eunice - In: Journal of promotion management : JPM 23 (2017) 5, pp. 654-672
Persistent link: https://www.econbiz.de/10011799553
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Country of origin association in retail and wholesale branding
Rashid, Arooj; Barnes, Liz - In: Journal of promotion management : JPM 24 (2018) 3, pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
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How to influence the brand attitude of the audience by micro-films
Yu, Hueiju; Chang, Yu-ting - In: Journal of promotion management : JPM 19 (2013) 5, pp. 674-686
Persistent link: https://www.econbiz.de/10010233239