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Public relations adding to businesses' bottom line
Pohl, Gayle M. - In: Journal of promotion management : JPM 14 (2008) 3/4, pp. 195-209
Persistent link: https://www.econbiz.de/10003825694
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Modeling the impact of parasocial interactions with media characters on brand placement effects
Schramm, Holger; Knoll, Johannes - In: Journal of promotion management : JPM 21 (2015) 5, pp. 548-565
Persistent link: https://www.econbiz.de/10011433545
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Special issue: Alternative promotional approaches and their impact on traditional advertising
2008
Persistent link: https://www.econbiz.de/10003810676
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Need for cognition as motivation to process publicity and advertising
Hallahan, Kirk - In: Journal of promotion management : JPM 14 (2008) 3/4, pp. 169-194
Persistent link: https://www.econbiz.de/10003825693
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The attitudes of middle class versus upper class male and female consumers regarding the effectiveness of celebrity endorsers
Premeaux, Shane R. - In: Journal of promotion management : JPM 15 (2009) 1/2, pp. 2-21
Persistent link: https://www.econbiz.de/10003884503
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Does gender impact the perception of negative information related to celebrity endorsers?
Edwards, Steven M.; La Ferle, Carrie - In: Journal of promotion management : JPM 15 (2009) 1/2, pp. 22-35
Persistent link: https://www.econbiz.de/10003884504
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Attenuating the negative effects of perceived incongruence in sponsorship : how message repetition can enhance evaluations of an "incongruent" sponsor
Dardis, Frank E. - In: Journal of promotion management : JPM 15 (2009) 1/2, pp. 36-56
Persistent link: https://www.econbiz.de/10003884505
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Endorser weight and perceptions of brand attitude and intent to purchase
Westover, Michael Lea; Randle, Quint - In: Journal of promotion management : JPM 15 (2009) 1/2, pp. 57-73
Persistent link: https://www.econbiz.de/10003884506
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Promoting the network brand : an exploration of network and local affiliate on-air promotion during the Super Bowl, 2001-2006
Alessandri, Susan Westcott - In: Journal of promotion management : JPM 15 (2009) 1/2, pp. 150-164
Persistent link: https://www.econbiz.de/10003884531