Narrow search
Showing 1 - 10 of 141
Cover Image
Product placement in top-grossing Hollywood movies : 2001-2012
Chen, Huan; Wang, Ye - In: Journal of promotion management : JPM 22 (2016) 6, pp. 835-852
Persistent link: https://www.econbiz.de/10011632069
Cover Image
Brand appearance in Chinese and American top-grossing commercial movies : a comparison
Chen, Huan; Wang, Ye - In: Journal of promotion management : JPM 23 (2017) 4, pp. 540-556
Persistent link: https://www.econbiz.de/10011799274
Cover Image
"See me or not, I am there" : Chinese white-collar moviegoers’ interpretation of product placements in Chinese commercial movies
Chen, Huan; Lin, En-ying; Liu, Fang; Dai, Tingting - In: Journal of promotion management : JPM 19 (2013) 5, pp. 507-533
Persistent link: https://www.econbiz.de/10010233299
Cover Image
An exploratory content analysis of product placement in top grossing films
Chan, Fanny Fong Yee - In: Journal of promotion management : JPM 22 (2016) 1, pp. 107-121
Persistent link: https://www.econbiz.de/10011522065
Cover Image
Key factors in understanding trends in Hollywood product placements from 2005 to 2015
Seipel, Melissa; Freeman, Jason; Brubaker, Pamela - In: Journal of promotion management : JPM 24 (2018) 6, pp. 755-773
Persistent link: https://www.econbiz.de/10011979228
Cover Image
Product placement : the UK and the new rules
Shears, Peter - In: Journal of promotion management : JPM 20 (2014) 1, pp. 59-81
Persistent link: https://www.econbiz.de/10010343557
Cover Image
The effective product placement : finding appropriate methods and contexts for higher brand salience
Hong, Soonkwan; Wang, Yong Jian; De los Santos, Gilberto - In: Journal of promotion management : JPM 14 (2008) 1/2, pp. 103-120
Persistent link: https://www.econbiz.de/10003810665
Cover Image
Product placement in African-American targeted shows on the defunct UPN network
McClung, Steven; Cleophat, Claudine R. - In: Journal of promotion management : JPM 14 (2008) 1/2, pp. 121-136
Persistent link: https://www.econbiz.de/10003810671
Cover Image
A critical realist and multimethodology framework for product placement research
Chan, Fanny Fong Yee - In: Journal of promotion management : JPM 21 (2015) 3, pp. 279-295
Persistent link: https://www.econbiz.de/10011305239
Cover Image
Practitioners' perspectives on branded entertainment in the United States
Um, Nam-hyun; Kim, Sojung - In: Journal of promotion management : JPM 20 (2014) 2, pp. 164-180
Persistent link: https://www.econbiz.de/10010373174