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~isPartOf:"Journal of promotion management : JPM"
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Advertising
82
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44
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advertising
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Journal of promotion management : JPM
SpringerLink / Bücher
269
Journal of business research : JBR
259
Technological forecasting & social change : an international journal
246
Journal of advertising research
237
NBER working paper series
217
International journal of advertising : the review of marketing communications
212
Telecommunications policy : the international journal of digital economy, data sciences and new media
212
MPRA Paper
210
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising
185
NBER Working Paper
185
Journal of advertising : official publication of the American Academy of Advertising
170
Working paper / National Bureau of Economic Research, Inc.
166
European Journal of Marketing
156
Journal of marketing communications
152
Management science : journal of the Institute for Operations Research and the Management Sciences
142
Journal of Consumer Marketing
140
Discussion paper series / IZA
126
Working paper
118
CESifo working papers
117
European journal of operational research : EJOR
116
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
114
Information systems research : ISR
114
Industrial Management & Data Systems
108
IMF Working Papers
104
International journal of business information systems : IJBIS
103
Economics letters
100
CEPR Discussion Papers
99
Discussion paper / Tinbergen Institute
99
Management information systems : mis quarterly
97
Journal of econometrics
95
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
95
CESifo Working Paper
94
Discussion paper
87
International journal of production research
87
Springer eBook Collection
87
ERIM Report Series Research in Management
84
Information economics and policy : IEP
84
Young Consumers
83
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ECONIS (ZBW)
87
Showing
1
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10
of
87
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date (oldest first)
1
Role of
advertising
and promotion in brand equity creation
Nikabadi, Mohsen Shafiei
;
Safui, Morteza Akbarzadeh
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
Saved in:
2
More isn't always better : exploring the influence of familiarity when using multiple celebrity endorsers
Thomas, Veronica L.
;
Fowler, Kendra
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 208-223
Persistent link: https://www.econbiz.de/10011305256
Saved in:
3
Magazine
advertising
: factors influencing the effectiveness of celebrity
advertising
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 139-166
Persistent link: https://www.econbiz.de/10009754907
Saved in:
4
Offensiveness of
advertising
with violent image appeal : a cross-cultural study
Waller, David S.
;
Deshpande, Sameer
;
Erdogan, B. Zafer
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 400-417
Persistent link: https://www.econbiz.de/10010198661
Saved in:
5
The future of creativity in
advertising
Belch, Michael A.
;
Belch, George E.
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 395-399
Persistent link: https://www.econbiz.de/10010198663
Saved in:
6
Differential effects of Chinese women's sexual self-schema on responses to sex appeal in
advertising
Cheung, Mei-chun
;
Chan, Agnes S.
;
McLaren-Hankin, Yvonne
; …
- In:
Journal of promotion management : JPM
19
(
2013
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10009787484
Saved in:
7
Synergies among
advertising
channels : an efficiency analysis
Stolyarova, Ekaterina
;
Rialp Criado, Josep
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 200-218
Persistent link: https://www.econbiz.de/10010373825
Saved in:
8
Identity distancing and targeted advertisements : the black sheep effect
Harmon-Kizer, Tracy R.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 321-348
Persistent link: https://www.econbiz.de/10011532969
Saved in:
9
Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna
;
Kitchen, Philip J.
;
Panopoulos, …
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
Saved in:
10
Can divine intervention aid in domestic violence prevention? : an analysis of bystanders'
advertising
attitudes and reporting intentions in India
Muralidharan, Sidharth
;
La Ferle, Carrie
;
Pookulangara, …
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011875315
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