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~isPartOf:"Journal of promotion management : JPM"
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Advertising effects
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70
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Journal of promotion management : JPM
NBER working paper series
666
Discussion paper series / IZA
654
Economics Papers from University Paris Dauphine
605
Working paper / National Bureau of Economic Research, Inc.
514
NBER Working Paper
479
IZA Discussion Papers
428
Journal of advertising research
413
IZA Discussion Paper
409
MPRA Paper
380
Journal of business research : JBR
318
Journal of advertising : official publication of the American Academy of Advertising
303
The journal of real estate finance and economics
280
International journal of advertising : the quarterly review of marketing communications
275
International journal of advertising : the review of marketing communications
249
CESifo working papers
228
Journal of marketing communications
226
Discussion paper / Centre for Economic Policy Research
211
CESifo Working Paper
195
ERIM Report Series Research in Management
181
Journal of advertising
179
Journal of housing economics
172
Working Paper
155
Working paper
151
Ovidius University Annals, Economic Sciences Series
143
Annals of Faculty of Economics
142
Psychology & marketing
139
Discussion papers / CEPR
138
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
127
CESifo Working Paper Series
126
Management science : journal of the Institute for Operations Research and the Management Sciences
126
Journal of urban economics
125
The American economic review
125
Journal of retailing and consumer services
118
Open Access publications from Université Paris-Dauphine
112
Real estate economics : journal of the American Real Estate and Urban Economics Association
110
European journal of marketing : EJM
109
SpringerLink / Bücher
107
The review of black political economy
107
Applied economics
104
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ECONIS (ZBW)
149
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1
Effects of ethnic identity on perceived advertisers’ motives in values advocacy
advertising
Lee, Yoon J.
;
Liu, Yung-i
;
Lee, Taejun
- In:
Journal of promotion management : JPM
19
(
2013
)
5
,
pp. 583-604
Persistent link: https://www.econbiz.de/10010233275
Saved in:
2
Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach
Attaran, Sharmin
;
Notarantonio, Elaine M.
;
Quigley, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 703-720
Persistent link: https://www.econbiz.de/10011433639
Saved in:
3
Key factors in understanding trends in Hollywood product placements from 2005 to 2015
Seipel, Melissa
;
Freeman, Jason
;
Brubaker, Pamela
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 755-773
Persistent link: https://www.econbiz.de/10011979228
Saved in:
4
Identity distancing and targeted advertisements : the black sheep effect
Harmon-Kizer, Tracy R.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 321-348
Persistent link: https://www.econbiz.de/10011532969
Saved in:
5
More isn't always better : exploring the influence of familiarity when using multiple celebrity endorsers
Thomas, Veronica L.
;
Fowler, Kendra
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 208-223
Persistent link: https://www.econbiz.de/10011305256
Saved in:
6
Looking through outdoor
advertising
images for beauty in Argentina, Chile, Hungary, and Romania
Morris, Pamela K.
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 791-812
Persistent link: https://www.econbiz.de/10011799604
Saved in:
7
Does celebrity image congruence influences brand attitude and purchase intention?
Paul, Justin
;
Bhakar, Shailja
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 153-177
Persistent link: https://www.econbiz.de/10011875367
Saved in:
8
Offensiveness of
advertising
with violent image appeal : a cross-cultural study
Waller, David S.
;
Deshpande, Sameer
;
Erdogan, B. Zafer
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 400-417
Persistent link: https://www.econbiz.de/10010198661
Saved in:
9
Magazine
advertising
: factors influencing the effectiveness of celebrity
advertising
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 139-166
Persistent link: https://www.econbiz.de/10009754907
Saved in:
10
Differential effects of Chinese women's sexual self-schema on responses to sex appeal in
advertising
Cheung, Mei-chun
;
Chan, Agnes S.
;
McLaren-Hankin, Yvonne
; …
- In:
Journal of promotion management : JPM
19
(
2013
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10009787484
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