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Journal of promotion management : JPM
Corporate communications : an international journal
192
Journal of Communication Management
186
Journal of communication management : an international journal
144
SpringerLink / Bücher
114
Journal of business ethics : JOBE
94
Corporate Communications: An International Journal
91
Journal of business research : JBR
82
The accounting review : a publication of the American Accounting Association
64
Public Relations : ein Handbuch
52
Corporate social responsibility and environmental management
49
International journal of business communication : IJBC ; a publication of the Association of Business Communication
46
Journal of accounting & economics
44
Corporate reputation review : an international journal
42
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
41
Handbuch Unternehmenskommunikation
40
The global public relations handbook : theory, research, and practice
38
Journal of communication management
37
Management communication quarterly : an international journal
37
Springer eBook Collection
37
Journal of marketing communications
36
Research
36
Routledge new directions in public relations and communication research
33
Europäische Hochschulschriften / 5
31
Exploring public relations
30
Journal of accounting and public policy
29
Accounting, auditing & accountability journal
27
Business strategy and the environment
27
International journal of business communication : IJBC : a publication of the Association for Business Communication
27
PR-Praxis
27
Studien zu Theorie und Praxis der Public Relations
27
Public Relations
26
Organisationskommunikation
25
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
25
Accounting forum : advancing the interdisciplinary and global connection of accounting research
24
Journal of Organizational Change Management
24
New media and public relations
23
The handbook of crisis communication
23
Business horizons
22
European journal of marketing : EJM
22
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ECONIS (ZBW)
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1
Does being social matter? : effects of enabled commenting on credibility and brand attitude in social media
Hayes, Rebecca A.
;
Carr, Caleb T.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 371-390
Persistent link: https://www.econbiz.de/10011305220
Saved in:
2
The corporate side of the blogosphere : examining the variations of design and engagement among fortune 500 blogs
Waters, Richard D.
;
Ghosh, Paromita
;
Griggs, Traci D.
; …
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 537-552
Persistent link: https://www.econbiz.de/10010467274
Saved in:
3
Relationship between companies and the public on Facebook : the Portuguese and the Brazilian context
Loureiro, Sandra Maria Correia
;
Gomes, Daniela Gonçalves
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 705-718
Persistent link: https://www.econbiz.de/10011631937
Saved in:
4
Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna
;
Kitchen, Philip J.
;
Panopoulos, …
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
Saved in:
5
Evolution of corporate social responsibility : a content analysis of United States magazine advertising, 1980-2009
Lee, Jaejin
;
Rim, Hyejoon
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 555-577
Persistent link: https://www.econbiz.de/10011979115
Saved in:
6
Linking worldview, relationship attitudes, and behavioral outcomes : implications for the study and practice of public relations
Bruning, Stephen D.
;
Lambe, Kathryn E.
- In:
Journal of promotion management : JPM
14
(
2008
)
3/4
,
pp. 139-151
Persistent link: https://www.econbiz.de/10003825688
Saved in:
7
Defining public relations relationships and diversity's part in the process : practitioners' perspectives
Brunner, Brigitta R.
- In:
Journal of promotion management : JPM
14
(
2008
)
3/4
,
pp. 153-167
Persistent link: https://www.econbiz.de/10003825691
Saved in:
8
Need for cognition as motivation to process publicity and advertising
Hallahan, Kirk
- In:
Journal of promotion management : JPM
14
(
2008
)
3/4
,
pp. 169-194
Persistent link: https://www.econbiz.de/10003825693
Saved in:
9
Public relations adding to businesses' bottom line
Pohl, Gayle M.
- In:
Journal of promotion management : JPM
14
(
2008
)
3/4
,
pp. 195-209
Persistent link: https://www.econbiz.de/10003825694
Saved in:
10
Cross-cultural public relations : a review of existing models with suggestions for a post-industrial public relations pyramid
Ledingham, John A.
- In:
Journal of promotion management : JPM
14
(
2008
)
3/4
,
pp. 225-241
Persistent link: https://www.econbiz.de/10003825701
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