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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"The journal of brand management : an international journal"
~person:"Duhachek, Adam"
~person:"Huber, Frank"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Schlager, Tobias"
~person:"Sierra, Jeremy J."
~person:"Verhoef, Peter C."
~subject:"Cultural identity"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Online retailing"
~subject:"Professional sports"
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Cultural identity
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Markenführung
Online retailing
Professional sports
Consumer behaviour
16
Brand management
10
Brand
6
Markenartikel
6
Beziehungsmarketing
5
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5
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5
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Duhachek, Adam
Huber, Frank
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Schlager, Tobias
Sierra, Jeremy J.
Verhoef, Peter C.
Powell, Shaun M.
6
Johnson, Lester W.
5
Yang, Jing
5
Zarantonello, Lia
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Keller, Kevin Lane
4
Kulczynski, Alicia
4
Merrilees, Bill
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Balmer, John M. T.
3
Bang Nguyen Viet
3
Butcher, Luke
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Estelami, Hooman
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Grace, Debra
3
Guerreiro, João Pedro Silva Martins
3
Gunasti, Kunter
3
Guèvremont, Amélie
3
Hennigs, Nadine
3
Iglesias, Oriol
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Ladeira, Wagner Junior
3
Langaro, Daniela
3
Mirzaei, Abas
3
Paswan, Audhesh
3
Romani, Simona
3
Ross, William T.
3
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Journal of promotion management : innovations in planning and applied research
The journal of brand management : an international journal
Journal of business research : JBR
37
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
15
Journal of retailing and consumer services
14
Reihe: Marketing : MAR
10
Journal of the Academy of Marketing Science
9
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
8
ERIM report series research in management
7
International journal of advertising : the quarterly review of marketing communications
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of retailing
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing
6
Psychology & marketing
6
Journal of marketing communications
5
Gabler Edition Wissenschaft
4
International journal of consumer studies
4
International journal of hospitality management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of electronic commerce research : JECR
4
Journal of promotion management : JPM
4
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
4
The journal of product & brand management
4
International journal of retail & distribution management
3
Marketing : ZFP ; journal of research and management
3
Marketing letters : a journal of research in marketing
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
SpringerLink / Bücher
3
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
3
Asia Pacific journal of marketing and logistics
2
Die Betriebswirtschaft : DBW
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
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ECONIS (ZBW)
16
Showing
1
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10
of
16
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articles prioritized
date (newest first)
date (oldest first)
1
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
2
Brand
tribalism in technology and sport : determinants and outcomes
Sierra, Jeremy J.
;
Taute, Harry A.
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 209-225
Persistent link: https://www.econbiz.de/10012060060
Saved in:
3
How reading in a foreign versus native language moderates the impact of repetition-induced
brand
placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
4
Promoting
brand
relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
Saved in:
5
Analysing consumer-
brand
engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
6
How
brand
authenticity and consumer
brand
engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
7
Promoting
brand
relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
8
Consumer response to different advertising appeals for new products : the moderating influence of branding strategy and product category involvement
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10008659836
Saved in:
9
Corporate social performance as antecedent of consumer's
brand
perception
Huber, Frank
;
Meyer, Frederik
;
Vogel, Johannes
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 228-240
Persistent link: https://www.econbiz.de/10009409556
Saved in:
10
Developing different types of anticipated experience positioning for electric cars
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 216-235
Persistent link: https://www.econbiz.de/10010347464
Saved in:
1
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