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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Campo, Katia"
~person:"Chen, Charlie C."
~person:"Gustafsson, Anders"
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Customer satisfaction"
~subject:"E-commerce"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"brand personality"
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Customer satisfaction
E-commerce
Markenartikel
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Online retailing
brand personality
Consumer behaviour
7
Konsumentenverhalten
7
Brand management
5
Markenführung
5
Beziehungsmarketing
4
Brand
4
Relationship marketing
4
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3
Social web
3
Internet marketing
2
Online-Marketing
2
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2
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1
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1
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Campo, Katia
Chen, Charlie C.
Gustafsson, Anders
Handayani, Putu Wuri
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Bilro, Ricardo Godinho
2
Guerreiro, João Pedro Silva Martins
2
Yang, Jing
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Journal of promotion management : innovations in planning and applied research
Journal of retailing and consumer services
14
Journal of business research : JBR
9
Journal of retailing
8
Cogent business & management
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
ERIM report series research in management
2
International journal of hospitality management
2
Journal of electronic commerce research : JECR
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of promotion management : JPM
2
Journal of service research : JSR
2
Journal of the Academy of Marketing Science
2
The service industries journal
2
Cutting edge international research
1
Die Betriebswirtschaft, DBW-Depot
1
E-business : state of the art of ICT based challenges and solutions
1
Handbook of strategic e-business management
1
International journal of business information systems : IJBIS
1
International journal of business performance management
1
International journal of consumer studies
1
International journal of electronic commerce : IJEC
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of advertising
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of marketing communications
1
Journal of marketing theory and practice
1
Journal of service research
1
Journal of travel and tourism marketing
1
KUL Working Paper
1
MO
1
Marketing accountability for marketing and non-marketing outcomes
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
5
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1
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
2
Promoting
brand
relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
Saved in:
3
Analysing consumer-
brand
engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
4
How
brand
authenticity and consumer
brand
engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
5
Promoting
brand
relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
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