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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Advertising"
~subject:"Customer satisfaction"
~subject:"Viral marketing"
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Advertising
Customer satisfaction
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Brand image
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Anghelcev, George
1
Arroyo, Amaranta
1
Arroyo, Pilar
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Bang Nguyen Viet
1
Biswal, Santosh Kumar
1
Carrete-Lucero, Lorena de la Paz
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Chakraborty, Uttam
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Fitriati, Rachma
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Garcia-Davalos, Alexander
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Permell, Solange Renée
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Sebastián-Morillas, Ana
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Sethna, Beheruz N.
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Siwi, Inggit Sekar Madu
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
66
Journal of retailing and consumer services
44
The journal of product & brand management
40
The journal of brand management : an international journal
29
Journal of marketing communications
27
International journal of hospitality management
26
Journal of travel and tourism marketing
22
International journal of internet marketing and advertising : IJIMA
20
International journal of advertising : the quarterly review of marketing communications
19
Psychology & marketing
18
Asia Pacific journal of marketing and logistics
17
International journal of advertising : the review of marketing communications
17
Journal of hospitality marketing & management
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
European journal of marketing : EJM
13
Journal of advertising research
13
Journal of promotion management : JPM
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
International journal of contemporary hospitality management
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Cogent business & management
10
Journal of Islamic marketing
10
Journal of vacation marketing
10
Tourism management : research, policies, practice
10
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Marketing intelligence & planning
9
International journal of consumer studies
8
Journal of strategic marketing
8
Journal of the Academy of Marketing Science
8
The journal of consumer marketing
8
International journal of technology marketing : IJTMkt
7
Journal of Asian finance, economics and business : JAFEB
7
Journal of destination marketing & management
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of international consumer marketing
7
Marketing letters : a journal of research in marketing
7
Services marketing quarterly
7
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ECONIS (ZBW)
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1
Impact of dance in advertisements on emotional attachment towards the advertised brand : self-congruence theory
Manyiwa, Simon
- In:
Journal of promotion management : innovations in …
26
(
2020
)
1
,
pp. 144-161
Persistent link: https://www.econbiz.de/10012179110
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Impact of online reviews on consumer's hotel booking intentions : does brand image mediate?
Chakraborty, Uttam
;
Biswal, Santosh Kumar
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 943-963
Persistent link: https://www.econbiz.de/10012287155
Saved in:
4
Exploring the effects of compliance/non-compliance message framing, desirability of end states, and brand zealotry on consumers' responses to wearables advertising
Wang, Ruoxu
;
Huang, Yan
;
Anghelcev, George
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 964-985
Persistent link: https://www.econbiz.de/10012287156
Saved in:
5
Brand commitment role in the relationship between brand loyalty and brand satisfaction : phone industry in Malaysia
Jamshidi, Dariyoush
;
Rousta, Alireza
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 151-176
Persistent link: https://www.econbiz.de/10012385182
Saved in:
6
Effects of perceived value and customer service on brand satisfaction
Sebastián-Morillas, Ana
;
Monfort, Abel
;
López, Belén
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 187-203
Persistent link: https://www.econbiz.de/10014447597
Saved in:
7
Destination marketing and domestic tourist satisfaction : the intervening effect of customer-based destination brand equity
Matiza, Tafadzwa
;
Slabbert, Elmarie
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 302-331
Persistent link: https://www.econbiz.de/10014447616
Saved in:
8
A study on the influence of eco-labels and green advertising on green brand equity in emerging market
Bang Nguyen Viet
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 205-227
Persistent link: https://www.econbiz.de/10013483031
Saved in:
9
Mega-influencers as online opinion leaders : establishing cosmetic brand engagement on social media
Fitriati, Rachma
;
Siwi, Inggit Sekar Madu
;
Munawaroh
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 359-382
Persistent link: https://www.econbiz.de/10013550351
Saved in:
10
Should green products be advertised as green? : exploring the factors that affect ad credibility
Carrete-Lucero, Lorena de la Paz
;
Arroyo, Pilar
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 427-460
Persistent link: https://www.econbiz.de/10013550366
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