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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Credibility"
~subject:"Online-Marketing"
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Credibility
Online-Marketing
Brand management
75
Markenführung
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Consumer behaviour
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Konsumentenverhalten
61
Brand image
46
Markenimage
46
Internet marketing
29
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Social web
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purchase intention
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brand attitude
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brand equity
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Loureiro, Sandra Maria Correia
4
Sarmento, Eduardo Moraes
3
Guerreiro, João Pedro Silva Martins
2
Ibrahim, Blend
2
Rita, Paulo
2
Xue, Fei
2
Zhou, Lijie
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Ababneh, Bashar
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Aljarah, Ahmad
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Ardekani, Saeid Saeida
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Cho, Su Yeon
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Choi, Yunmi
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Costa, Ana Sofia
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Dam, Linda
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Fitriati, Rachma
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Garcia-Davalos, Alexander
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Garcia-Duque, Jorge
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
99
International journal of internet marketing and advertising : IJIMA
49
The journal of product & brand management
48
The journal of brand management : an international journal
47
Journal of retailing and consumer services
45
Journal of marketing communications
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
International journal of advertising : the review of marketing communications
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
SpringerLink / Bücher
22
Marketing intelligence & planning
21
Cogent business & management
17
Journal of promotion management : JPM
17
Business horizons
15
Journal of internet commerce
15
Journal of marketing management : MM
15
Innovatives Markenmanagement
14
Journal of advertising research
14
Psychology & marketing
14
Tourism management : research, policies, practice
14
European journal of marketing : EJM
13
International journal of electronic marketing and retailing : IJEMR
12
Journal of marketing
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Springer eBook Collection
12
International journal of hospitality management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of fashion marketing and management
10
Journal of strategic marketing
10
Asia Pacific journal of marketing and logistics
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of business ethics : JOBE
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
International journal of consumer studies
8
International journal of technology marketing : IJTMkt
8
Journal of global marketing
8
Journal of international consumer marketing
8
Research
8
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ECONIS (ZBW)
31
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1
Effects of instagram user-generated content on travel inspiration and planning : an extended model of technology acceptance
Zhou, Lijie
;
Xue, Fei
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 239-260
Persistent link: https://www.econbiz.de/10012821541
Saved in:
2
Mavens at work : brand commitment and the moderating role of market mavens on social media engagement
Goldring, Deborah
;
Gong, Baiyun
;
Gironda, John T.
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 261-287
Persistent link: https://www.econbiz.de/10012821542
Saved in:
3
The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
Saved in:
4
Social media marketing activities and brand loyalty : a meta-analysis examination
Ibrahim, Blend
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 60-90
Persistent link: https://www.econbiz.de/10012801956
Saved in:
5
Augmented reality-enabled instagram game filters : key to engaging customers
Sinha, Mudita
;
Srivastava, Mallika
- In:
Journal of promotion management : innovations in …
28
(
2022
)
4
,
pp. 467-486
Persistent link: https://www.econbiz.de/10013178046
Saved in:
6
Impact of online reviews on consumer's hotel booking intentions : does brand image mediate?
Chakraborty, Uttam
;
Biswal, Santosh Kumar
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 943-963
Persistent link: https://www.econbiz.de/10012287155
Saved in:
7
The influence of brand credibility on consumers' attention to sales promotions
Ladeira, Wagner Junior
;
Santini, Fernando de Oliveira
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 855-873
Persistent link: https://www.econbiz.de/10012258143
Saved in:
8
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
9
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
10
How fashion brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
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